Your Attorney Advertising online cannot be improved if your pay per click management company is simply telling you that they are going to increase the amount of traffic coming to your site.
Quantity in pay per click attorney advertising is certainly not the be all and end all of what is effective and successful. Attorney Advertising must be approached from a much finer perspective; it must be seen from a much more detailed angle than this.
If your pay per click management company continually talks to you about increasing traffic to your website or improving your ROI, but it mentions nothing to you about improving the quality of your brand and the quality of the experience that your law firm offers its potential clients, you are working with the wrong pay per click management company and it is time for a change. Attorney Advertising stands no chance of improving if approached in this manner alone. Read the rest of this entry »