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3 ways PPC beats SEO for driving traffic and increasing conversions

May 28th, 2013

Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.


piggy-bank-money-stackThis paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.


SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns.

Here are three reasons why; Read the rest of this entry »

Where did your Link Building Strategy go?

January 30th, 2013

Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best?
Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a great way of driving traffic to your site too. However, if you are hoping to generate links without having a real link building strategy in place, which you monitor and update accordingly, you are doing your site a substantial disservice.

What should be included in the average link building strategy?

The term “link building strategy” implies a great deal of information in the title alone. “Strategy” signifies that time, thought and real consideration has gone into the development of whatever matter might be at hand. Therefore in order to generate an effective link building strategy, a plan must be put in place. Read the rest of this entry »

What are the Two Most Important Online Marketing Strategies for Local Retailers?

January 29th, 2013

PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for local retailers to focus on above all else to ensure online marketing success?

Keep reading to find out… Read the rest of this entry »

Keyword Research For PPC is Different to SEO and Requires Expert Knowledge

January 28th, 2013

It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error margin for SEO.
This is why so many advertisers seek out the expert advice and management skills of PPC specialists when looking to better optimize their use and choice of keywords. If you take your time investigating into SEO keywords and you make continual changes to the keywords that you focus on, you do not run the risk of losing out financially.
On the contrary, PPC keyword research can be costly. You need to be very clear about the kind of keywords you invest in, how much money you invest in them and what you are hoping they will do for you in return.
Breaking down the differences between keywords research in PPC and keyword research in SEO for better online advertising success all round. Read the rest of this entry »

Using Pay Per Click and SEO to Improve Online Reputation Management

January 4th, 2012

Recent developments in the land on Google mean that when someone searches for a term on the Google SERP, Google now favors fresh content when searching for the listings that it is going to show.

Therefore, the more content that you upload to your site on a regular basis, the better, as fresh content is going to be favored over old content under the new criteria for Google search results.

How does this affect online reputation management?

If your business receives bad press for some reason (whether or not that bad press is justified), it is likely that the fresh negative content on your business will appear on the first page of Google because of the fact that it is “fresh” content and Google is laying more weight on “fresh” content at present.

Irrespective of the countless positive posts and articles that your company has listed on the web at present, fresh content is going to take precedence. Therefore, if you are experiencing a wave of negative comments, it is likely that these negative comments are going to dominate the Google search page whilst the content that people post remains to be “fresh.” Read the rest of this entry »

What is the Best Online Marketing Approach?

December 26th, 2011

If you do not already have a solid online marketing campaign for your business, then you are seriously behind. However, if you are marketing your business online, but are unsure about the best online marketing approach to take, keep reading.

Is PPC advertising the best online marketing approach?

best online marketingPPC advertising is the best online marketing approach if you are looking to soar to the top in the quickest amount of time possible.
With PPC advertising, when you write effective advertisement text, when you bid successfully and use your budget (however large or small) to the maximum, and when you analyze the data from your campaign to optimize your online marketing strategies the best way possible, the results that you can achieve from PPC advertising start to come through quicker than any other form of online marketing.
PPC advertising, within a matter of days (sometimes from one day to the next) can start to bring in effective results when managed correctly and by PPC advertising experts who know exactly what to do to manipulate the campaigns to their full potential.
PPC advertising also offers you ultimate control over your online marketing. You can decide which people in the world will see your advertisements, at what times of the day they will see them, how much each advertisement costs you, and where your advertisement appears on the search engine results page.
For speed and control, the best online marketing approach is definitely PPC advertising. Therefore, if you need to generate some effective advertising, for a specific audience and as quickly as possible, PPC advertising is the best online marketing route you should take. Contact our PPC advertising managers today.

Why should your online marketing also include SEO?

SEO is a form of online marketing that takes a longer time than PPC advertising to become effective and show regular positive results. However, it is also one of the best online marketing approaches for the following reasons.
Firstly, if you have a PPC advertising campaign in progress already, the SEO online marketing campaign that you set up will act as a perfect partner to that PPC campaign. SEO might take longer to develop, but once it does start to generate leads and once your content does start to get recognized by the major search engines and listed on their search results pages, the mark you make will be long lasting.
Really effective SEO, made up of well crafted landing pages, meta data, blog posts and articles, is long-lasting. If your SEO content is really well written, your online marketing will remain effective and generate leads / traffic to your site for a very long time to come.
Businesses that have websites with strong SEO are businesses that are looked on more favourably when it comes to PPC advertising by the major search engines. You will start to see your PPC Quality Score go up, which will make your paid advertising go down, and your site will start to be recognized as an authority.
If you are looking to develop an online marketing presence that is going to stand the test of time and turn your website into an authority in the eyes of the major search engines, choose to invest in SEO.
The content writers who work for Webrageous might be able to help you improve the quality of your SEO content through articles and blog posts, so make sure that you consult us directly about the SEO content services we might be able to provide for you.

What role should Social Networking take in your online marketing campaign?

Social Networking is the best online marketing approach to focus on if you are looking to generate buzz about your business and if your business has updates to share on a very regular basis.
The thing that sets the Social Networking Campaign off into the successful online marketing atmosphere is a constant stream of news and updates to keep people interested and to make sure that they return time and time again to your page / updates throughout the day.
The content that you share in your Social Networking Campaign should also be the kind of information that people want to share with others. It should have “viral” potential. It should be something that will catch the attention of internet users so much that they take the time to get someone else to read it too.
Essentially, you should utilize Social Networking if you want people to help you spread the word about your business and if your business is able to feed its Social Networking audience with the kind of interesting information on a regular basis that they are looking for.
Again, the best online marketing experts at Webrageous will be happy to answer any further questions you might have on Social Networking at any time, so please do not hesitate in contacting us with your inquiries.
We are looking forward to hearing from you and helping you achieve the best online marketing campaigns as soon as possible.

Why Is It Important To Blend PPC and SEO?

September 23rd, 2011

I’m sure you’ve heard the phrase, “Don’t put all your eggs in one basket”, and when it comes to online business and marketing, the sentiment couldn’t be truer.
blend ppc and seoWhatever kind of business you have online, one thing is certain. You need traffic! Without visitors to your website you won’t make any sales regardless of what product or service you provide.
So how does the need to blend PPC and SEO come into this?
As a refresher for those who may be new to the Internet, the two most common ways of bringing traffic to your websites are PPC and SEO. PPC stands for pay per click advertising, and SEO stands for search engine optimization. Understanding how both works is the key to knowing how to blend PPC and SEO.

What is the Difference?

PPC is a form of paid advertising. Businesses pay the advertising platform a fee each time a customer clicks on their advertisement. A business can choose where their advert appears by bidding on different search terms. Each time someone types in that term into the search engine, the adverts paying the most will appear in the listings.
SEO relies more on organic search results. A business will optimize their website for certain search terms, and the search engines will then deliver what it deems to be the most relevant results to a user when they go searching for the said term. The sites that appear in the top 10 search results of a term will get the lion’s share of the traffic.
There are pros and cons for both types of advertising but one thing is for certain. You need to blend PPC and SEO if you want long term business success.

Why You Need to Blend PPC and SEO

Relying on either one of these traffic sources can spell trouble for your business. If you rely solely on SEO for example, and all of your traffic comes from the search engines, then you are very exposed. What happens if they suddenly change their algorithms (as they often do) and suddenly all your page one listings disappear overnight? Guess what’s gonna happen to your traffic? It’s going to disappear too.
If you base all your advertising methods on PPC traffic alone, you could end up getting priced out of business, unless you have a huge marketing budget. As search terms become more popular, the cost of appearing high on the search engines shoots up too.
It’s not unusual to see a search term go from costing $1 per click to almost $6 a click in the space of a few weeks depending on the niche.  Unless you have the money to compete, you’re going to get swallowed up.

How Do You Blend PPC and SEO?

The simplest solution is to use both methods of advertising. Blend PPC and SEO together and experience the best of both worlds. Because SEO takes a period of time to start working for you, it should be classed as a source of long term traffic. You need to invest time and effort generating content that will attract the search engines, and prompt them to rank you highly in their listings.
The focus of your attention here should be providing useful content that can be used and implemented by your readers. It’s becoming more important than ever to create content that provides real value to people as the search engines are cracking down on people that put up trash simply to gain rankings.
PPC traffic, on the other hand, is much faster. You can set up an ad campaign now and start seeing results straight away. It can be a very useful medium to test out different forms of advertising and marketing messages, and can form the basis of your SEO marketing when positive results are spotted.
The key here is balance. Long term success online requires a business to attract a wide range of traffic from multiple sources. Sticking to one and one alone is a recipe for disaster. Blend PPC and SEO now and see the difference.
This post is written by Lior Levine, a marketing consultant who works for a web hosting company that lists the top 10 website hosting companies available online.

The Marketing Needs of Family Law Attorneys Are Distinct

September 21st, 2011

If you’re a family law attorney then you’ll know that time is precious. Most family law attorneys don’t have time to seek new clients let alone run an online advertising campaign.

Between time spent in court, filing paperwork and talking to clients, when are you supposed to manage your firm’s online marketing?

If you are a family law attorney who is just starting out or working alone, you are probably not going to have the resources to manage your marketing online. But you still need to find clients and you can’t ignore one of the most successful advertising methods.

That’s why you want to think about outsourcing your online marketing management needs to a company that knows about marketing for family law attorneys. Read the rest of this entry »

Get Help with Cosmetic Surgeon Online Marketing

September 20th, 2011

When people are searching for a cosmetic surgeon, many of them choose to go online. However the amount of information available online about cosmetic surgery is incredibly extensive.
Cosmetic Surgeon Online MarketingSo how is your cosmetic surgeon business supposed to stick out from the rest of the cosmetic surgeons marketing their services online?
Pay per click management firm Webrageous can help with that through a successful cosmetic surgeon online marketing campaign. Online marketing is a great way of allowing potential clients to search for a cosmetic surgeon that best meets their needs.

Why Do Cosmetic Surgeon Online Marketing?

Pay per click marketing goes one step further. Through pay per click marketing, cosmetic surgeons can target people who are specifically searching for their services. Through targeted keyword campaigns, optimized advertisements and landing pages you have a better chance of having your advertisements shown to people who are seeking what your cosmetic surgeon business offers. This is the power that goes with cosmetic surgeon online marketing.
From there, you can run different campaigns that target specific clients seeking specific surgeries. Cosmetic surgery covers a range of services, including those relating to an accident or those designed for aesthetic reasons. So it is crucial that every cosmetic surgeon’s campaign is distinct depending on who they are targeting. There is no point, for example, in cosmetic surgeon online marketing to target patients who require cosmetic surgery after an accident to a landing page that discusses face lifts. That will be a big turn off for those potential clients.

Get the Best Professional Cosmetic Surgeon Online Marketing Services

Pay per click marketing can be quite complex at the best of times. However, with expert help, it can be very successful, particularly for cosmetic surgeons.
Webrageous provides pay per click marketing services specifically for cosmetic surgeons. You can walk through all the requirements of your cosmetic surgeon online marketing campaign with one of our pay per click marketing managers so that it meets your cosmetic surgeon practice’s specific needs.
Here is a look at how Webrageous provides pay per click marketing services that are particularly helpful to the needs of cosmetic surgeons:

We are experts in specialized pay per click marketing campaigns.

Webrageous has extensive experience in its 10 years in the business of managing specialized pay per click marketing campaigns. We are the experts in designing campaigns for specialized businesses, such as cosmetic surgeons. We understand that every business has specific marketing needs and that cosmetic surgeon online marketing campaigns need to be managed distinctly.

We have a phone call tracking service.

Webrageous offers cosmetic surgeons a pay per click call tracking service. This is designed to help those businesses where people are more likely to phone the business rather than make an online conversion, such as with cosmetic surgeons. There are few potential cosmetic surgery clients who are going to sign up for a surgery online. It is an important procedure and they want to speak to someone in person. Our call tracking feature offers this. It is able to monitor the success of the cosmetic surgeon online marketing campaigns where there is a tendency to receive a lot of offline conversions.

Webrageous has special access to online marketing tools.

Thanks to its flawless reputation in the pay per click marketing industry, Webrageous is often given special access to the latest pay per click marketing tools. These tools are of great benefit to specialized industries such as cosmetic surgery. For example, Webrageous is often invited to test out the latest Google AdWords online marketing tools before they come on the market. All of our marketing managers are qualified in Google AdWords and the Microsoft adExcellence program and know everything there is to know about the tools available through these programs for our cosmetic surgeon clients’ pay per click marketing campaigns.

Webrageous’ pay per click managers design campaigns to your needs.

As we are aware that the needs of cosmetic surgeons may be very specific and could be very complex we make sure their pay per click marketing campaigns are designed specifically to their needs. Things like age, gender and geographical location targeting can be important. Keywords and advertisement text are also crucial for any cosmetic surgeon online marketing campaign so we go through this with you and provide advice. We also make sure we stick to your budget, whatever that is. This will be used to determine specific keyword bids, which we will also discuss with you. We always provide advice on these specific aspects of a pay per click marketing campaign so it is often just a case of agreeing.
Our pay per click managers will also discuss with you in detail what you are hoping to gain from your cosmetic surgeon online marketing. From here, we will be able to determine what type of conversions you are seeking in order to better focus your cosmetic surgeon online marketing campaign.
There is not much more we can say to convince you that pay per click marketing really is the best way to go for cosmetic surgeons. And Webrageous offers expert help that continues to provide excellent returns to its clients – both cosmetic surgeons and the like.
So whatever your cosmetic surgeon online marketing needs may be, consider Webrageous to run your pay per click marketing campaigns. We have keyword lists and advertisements already created for specific procedures such as breast enhancements, butt lifts, face lifts and liposuction. If you are going to outsource pay per click marketing, then you may as well enlist the help of the experts.
For more information on Webrageous and the specialized pay per click cosmetic surgeon online marketing services that we provide, contact us today.

3 Causes of Unsuccessful and Bad Online Advertising

September 10th, 2011

Help! How do I get out of the unsuccessful, bad online advertising pit that I am in?
Bad Online AdvertisingWe hear you screaming. All of you out there, suffering from the pains of unsuccessful online advertising, bad online advertising, terrible online advertising, online advertising that even makes your competitors want to cry and write you a note full of condolences for your sad situation.
Good news! Webrageous has the answers to your bad online advertising problems and they are EASY to fix.

Bad Online Advertising Scenario 1: No Traffic

Bad online advertising management usually results in a lack of traffic. So, what are you doing wrong?
Maybe you’re selecting your keywords poorly. Bad online advertising always occurs when keywords are selected without research and know-how.
What to do? Contact an online advertising expert and get some advice. Learn from the specialists and find the root cause of your bad online advertising techniques in record time so that you can put your disastrous online advertising efforts behind you.

Bad Online Advertising Scenario 2: No Conversions

Unsuccessful online advertising management also results in a poor conversion rate, or worse, no conversions at all. How can you turn your bad online advertising into effective online advertising?
Improve the design and usability of your landing pages. If an internet user gets to your landing page and then makes a swift exit, the problem with your bad online advertising lies with your landing pages.
Contact Webrageous Studios, expert in the management of pay per click advertising, as we will be able to prevent you from continuing down this road of unsuccessful online advertising immediately. We have experience and qualifications in web design as well as Google AdWords advertising, which makes us doubly useful to you if your bad online advertising is a result of poor landing page optimization.

Bad Online Advertising Scenario 3: High Online Advertising Costs

Spending so much on your bad online advertising? Sucks, doesn’t it?
Then stop! Stop today, right now, immediately. Contact Webrageous Studios and let us take a look at your bidding and budget management. Perhaps your unsuccessful online advertising is a direct result of the way in which you spend and distribute your advertising budget.
Many people think that if their online advertising is bad, they need to invest more money into it. This makes NO sense whatsoever. If you’re spending money already and not getting any of that money back through sales and advertising success, don’t put more money into it and, effectively, down the bad online advertising drain.
Contact Webrageous Studios and let us show you HOW to better manage your budget and bid better on your keywords to ensure that your bad online advertising disaster turns beautifully into the most successful online advertising campaign your have ever had the pleasure of being in charge of.
What’s the worst online advertising error you could now commit?
Not contacting Webrageous Studios, that’s what.
Make the best online advertising decision you have ever made right now. Call us. Your advertising future is fruitful with Webrageous.

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