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3 ways PPC beats SEO for driving traffic and increasing conversions

May 28th, 2013

Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.

 

piggy-bank-money-stackThis paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.

 

SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns.

Here are three reasons why; Read the rest of this entry »

Where did your Link Building Strategy go?

January 30th, 2013

Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best?

Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a great way of driving traffic to your site too. However, if you are hoping to generate links without having a real link building strategy in place, which you monitor and update accordingly, you are doing your site a substantial disservice.

What should be included in the average link building strategy?

The term “link building strategy” implies a great deal of information in the title alone. “Strategy” signifies that time, thought and real consideration has gone into the development of whatever matter might be at hand. Therefore in order to generate an effective link building strategy, a plan must be put in place. Read the rest of this entry »

What are the Two Most Important Online Marketing Strategies for Local Retailers?

January 29th, 2013

PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for local retailers to focus on above all else to ensure online marketing success?

Keep reading to find out… Read the rest of this entry »

Keyword Research For PPC is Different to SEO and Requires Expert Knowledge

January 28th, 2013

It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error margin for SEO.

This is why so many advertisers seek out the expert advice and management skills of PPC specialists when looking to better optimize their use and choice of keywords. If you take your time investigating into SEO keywords and you make continual changes to the keywords that you focus on, you do not run the risk of losing out financially.

On the contrary, PPC keyword research can be costly. You need to be very clear about the kind of keywords you invest in, how much money you invest in them and what you are hoping they will do for you in return.

Breaking down the differences between keywords research in PPC and keyword research in SEO for better online advertising success all round. Read the rest of this entry »

Using Pay Per Click and SEO to Improve Online Reputation Management

January 4th, 2012

Recent developments in the land on Google mean that when someone searches for a term on the Google SERP, Google now favors fresh content when searching for the listings that it is going to show.

Therefore, the more content that you upload to your site on a regular basis, the better, as fresh content is going to be favored over old content under the new criteria for Google search results.

How does this affect online reputation management?

If your business receives bad press for some reason (whether or not that bad press is justified), it is likely that the fresh negative content on your business will appear on the first page of Google because of the fact that it is “fresh” content and Google is laying more weight on “fresh” content at present.

Irrespective of the countless positive posts and articles that your company has listed on the web at present, fresh content is going to take precedence. Therefore, if you are experiencing a wave of negative comments, it is likely that these negative comments are going to dominate the Google search page whilst the content that people post remains to be “fresh.” Read the rest of this entry »

What is the best form of online marketing? PPC? SEO? Social Networking?

December 26th, 2011

If you do not already have a solid online marketing campaign for your business, then you are seriously behind. However, if you are marketing your business online, but you are unsure about what kind of online marketing approach to take, keep reading…

Why should you invest in PPC advertising?

PPC advertising is the best form of online marketing if you are looking to soar to the top in the quickest amount of time possible.

With PPC advertising, when you write effective advertisement text, when you bid successfully and use your budget (however large or small) to the maximum and when you analyze the data from your campaign to optimize your online marketing strategies as best as possible, the results that you can achieve from PPC advertising start to come through quicker than any other form of online marketing.

PPC advertising, within a matter of days (sometimes from one day to the next) can start to bring in effective results when managed correctly and by PPC advertising experts (like those at Webrageous) who know exactly what to do to manipulate the campaigns to their full potential.

PPC advertising also offers you ultimate control over your online marketing. You can decide which people in the world will see your advertisements, at what times of the day they will see them, how much each advertisement costs you and where your advertisement appears on the search engine results page.
Read the rest of this entry »

Why It’s Important To Blend PPC & SEO

September 23rd, 2011

I’m sure you’ve heard the phrase, “Don’t put all your eggs in one basket”, and when it comes to online business and marketing the sentiment couldn’t be truer.

Whatever kind of business you have online one thing is certain. You need traffic! Without visitors to your website you won’t make any sales regardless of what product or service you provide.

The two most common ways of bringing traffic to your websites are PPC and SEO.

Just a refresher for those who may be new to the Internet. PPC stands for pay per click advertising, and SEO stands for search engine optimization.

What Is The Difference?

Read the rest of this entry »

The Marketing Needs of Family Law Attorneys Are Distinct

September 21st, 2011

If you’re a family law attorney then you’ll know that time is precious. Most family law attorneys don’t have time to seek new clients let alone run an online advertising campaign.

Between time spent in court, filing paperwork and talking to clients, when are you supposed to manage your firm’s online marketing?

If you are a family law attorney who is just starting out or working alone, you are probably not going to have the resources to manage your marketing online. But you still need to find clients and you can’t ignore one of the most successful advertising methods.

That’s why you want to think about outsourcing your online marketing management needs to a company that knows about marketing for family law attorneys. Read the rest of this entry »

Get Help with Cosmetic Surgeon Online Marketing

September 20th, 2011

When people are searching for a cosmetic surgeon, many of them choose to go online. However the amount of information available online about cosmetic surgery is incredibly extensive.

So how is your cosmetic surgeon business supposed to stick out from the rest of the cosmetic surgeons marketing their services online?

Pay per click management firm Webrageous can help with that through a successful online marketing campaign specifically targeted to cosmetic surgeons. Online marketing is a great way of allowing potential clients to search for a cosmetic surgeon that best meets their needs.

Pay per click marketing goes one step further. Through pay per click marketing, cosmetic surgeons can target people who are specifically searching for their services. Through targeted keyword campaigns, optimized advertisements and landing pages you have a better chance of having your advertisements shown to people who are seeking what your cosmetic surgeon business offers. Read the rest of this entry »

3 Causes of Unsuccessful, Bad Online Advertising

September 10th, 2011

Help! How do I get out of the unsuccessful, bad online advertising pit that I am in!

We hear you screaming. All of you out there, suffering from the pains of unsuccessful online advertising; bad online advertising; terrible online advertising; online advertising that even makes your competitors want to cry and write you a note full of condolences for your sad situation.

No more! Webrageous has the answers to your bad online advertising problems and they are EASY to fix. Trust us.

No traffic?
Bad online advertising management usually results in a lack of traffic. So, what are you doing wrong? Read the rest of this entry »