Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.
This paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.
SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns.
Here are three reasons why; (more…)
Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best?
Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a great way of driving traffic to your site too. However, if you are hoping to generate links without having a real link building strategy in place, which you monitor and update accordingly, you are doing your site a substantial disservice.
What should be included in the average link building strategy?
The term “link building strategy” implies a great deal of information in the title alone. “Strategy” signifies that time, thought and real consideration has gone into the development of whatever matter might be at hand. Therefore in order to generate an effective link building strategy, a plan must be put in place. (more…)
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for local retailers to focus on above all else to ensure online marketing success?
Keep reading to find out… (more…)
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error margin for SEO.
This is why so many advertisers seek out the expert advice and management skills of PPC specialists when looking to better optimize their use and choice of keywords. If you take your time investigating into SEO keywords and you make continual changes to the keywords that you focus on, you do not run the risk of losing out financially.
On the contrary, PPC keyword research can be costly. You need to be very clear about the kind of keywords you invest in, how much money you invest in them and what you are hoping they will do for you in return.
Breaking down the differences between keywords research in PPC and keyword research in SEO for better online advertising success all round. (more…)
Recent developments in the land on Google mean that when someone searches for a term on the Google SERP, Google now favors fresh content when searching for the listings that it is going to show.
Therefore, the more content that you upload to your site on a regular basis, the better, as fresh content is going to be favored over old content under the new criteria for Google search results.
How does this affect online reputation management?
If your business receives bad press for some reason (whether or not that bad press is justified), it is likely that the fresh negative content on your business will appear on the first page of Google because of the fact that it is “fresh” content and Google is laying more weight on “fresh” content at present.
Irrespective of the countless positive posts and articles that your company has listed on the web at present, fresh content is going to take precedence. Therefore, if you are experiencing a wave of negative comments, it is likely that these negative comments are going to dominate the Google search page whilst the content that people post remains to be “fresh.” (more…)