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April 6th, 2013
Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways.
In the world of Pay Per Click, impressions (or views of your advertisements) are the foundation of any successful conversion rate. Remarketing is an excellent strategy to increase conversions through repeatedly displaying advertisements to someone who demonstrated interest by visiting your website.
The remarketing feature gives you the power to further connect with an individual who, for whatever reason, did not complete a purchase. Remarketing helps you to share special offers and other relevant advertisements even when they have turned to other websites on the Google Display Network. Potentially, you can even remarket to prospective clients while they browse the website of your stiffest competition (granted they are members of the Google Display Network).
A skillful Pay Per Click advertising expert will create a special series of advertisements just for remarketing campaigns. Quite often they include compelling offers and further encouragement to go back to his or her website and make a purchase.
Read the connecting article about ppc remarketing strategies for more information and advice about running a remarketing campaign before you actually go to launch.
March 25th, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.
Below are four tips to help even the most inexperienced PPC advertisers optimize their accounts.
Optimize advertisement text
Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »
March 22nd, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform for any business interested in exposure and long term online marketing success.
With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »
March 21st, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.
This paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.
SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns. Here are three reasons why; Read the rest of this entry »
March 15th, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
Recently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »
January 30th, 2013
“I get by with a little Google AdWords Help from my friends,” is how the real Beatles hit song goes – a few years into the future that is – and the phrase really couldn’t be truer if it wished to be with the help of a genie and fairy godmother in tow at the same time.
Even if you are a real veteran, a real Google AdWords dab hand at managing online campaigns, you still need help and advice when it comes to the management of your Google AdWords Campaigns. We all need help and advice. It is useful and healthy to see things from another’s perspective and to get an objective eye on certain matters whenever possible. Particularly in the world of online marketing, as it changes all the time and new techniques are being developed on a daily basis to make advertising campaigns even more successful.
What kind of Google Adwords Help is available?
There are a number of different ways in which you can get your hands on some Google AdWords Help. It is always best to investigate a little into the sources that you come across, but the variety is out there for the taking. Read the rest of this entry »
December 6th, 2012
While it’s easy to set up an AdWords account in order to run ads on Google, it’s even easier to manage your advertising campaigns poorly. In the process you’ll waste a lot of time and even more money.
Paul Downs, a small business owner who manages his own AdWords campaigns, shared in the New York Times that his campaign was being wasted on the wrong people, “Google’s algorithm saw the total number of clicks generated as evidence of success, regardless of whether we closed any business. By all of its own metrics, the AdWords campaign was a home run. I had received lots of impressions and bought lots of clicks. The only problem was that these apparently were the wrong clicks.”
Here are six ways you could fail with AdWords if you don’t plan ahead:
Failing to Link to a Landing Page
Website visitors will be lost in the shuffle if you send them to your home page. By setting up a custom landing page with either a plugin or an HTML company, you’ll be able to convert your AdWord leads into sales since you can keep the process simple and focused on one action. Keep the copy simple and limited to what you want your visitors to do—such as subscribing to a newsletter, making a purchase, or downloading a free sample. Read the rest of this entry »
August 27th, 2012
Webrageous is a paid search management company based in Reno, Nevada.
The paid search management experts who work for our company are highly experienced and qualified in all forms of online marketing. Our experts are Google AdWords Qualified, they hold degrees in Marketing and one member of our team actually lectures in Marketing at university level.
There are many paid search management companies in operation, but few of them offer the experience and quality that we can offer at Webrageous. It is also really important to highlight the fact that we value the importance of a one-to-one service. We take pride in being responsible for the paid search management of a select range of clients.
When outsourcing your paid search management to Webrageous, you will not be just another number in the midst of many. The paid search management experts at Webrageous will work with you directly on your campaign and you will have direct contact with your own personal representative from our team at all times.
The advantages of paid search management by Webrageous do not stop there. In fact, there are 25 Reasons to Outsource Paid Search Management to Webrageous and you can read about them all in the attached article.
Once you have read the accompanying article, if you still have a number of questions or queries of any kind, do not hesitate in contacting us directly at 530-553-4111 or by filling out the contact form on our website.
June 15th, 2012
If your PPC Manager had the opportunity to really show off his or her talents, you would find that he or she would be just as daring, exciting and impressive as the likes of Bruce Willis when playing the unstoppable John McClane or Angelina Jolie as Lara Croft.
Your PPC Manager is dying for you to let go of the marketing reigns a little and let them show you and the world exactly what they are capable of. There’s a super action hero inside every single PPC Manager in operation and if they had the chance they’d be doing some of the wildest PPC tricks imaginable.
The terrible fact of the matter is, however, that if the online marketer lets go of his or her PPC reigns too far, and they allow the PPC Manager to be creative, wild and action-hero-like, they run the risk of allowing disastrous online marketing mistakes the freedom to occur.
Most online marketers are not really what you would call “gamblers”. For this reason PPC Management is usually a very steady development of fine tuning, small changes and attention to detail. Online marketers like PPC Managers need to be careful, strategic and the kind of people who make one change at a time under controlled testing conditions. Read the rest of this entry »
June 11th, 2012
If you are living on a beautiful island resort, surrounded by crystal clear water and pristine beaches, the last thing you are probably going to want to do is spend all day on your computer managing a pay per click advertising campaign.
Also, you probably have a resort to run. And you want to focus on giving the best resort experience possible to your guests so they come back and recommend the resort to other people, not just focus on getting them to the resort. You can leave that up to someone who is experienced in resort pay per click advertising.
After all, you do need to get people to your resort and there are thousands of resorts advertised online. However, pay per click advertising is a fabulous way to get your resort out there to people searching for their next holiday location. And so you need to take advantage of it. Read the rest of this entry »