December 5th, 2011
Do you want to try running a Google Display Network Campaign but you don´t have sufficient knowledge of the way in which to manage one for maximum online marketing success? Let the Google Display Network experts at Webrageous help and advise you in your quest by reading the rest of this post…
The first and most important thing to understand about Google Display Network campaign management is that campaigns on the Display Network are very different to those on the Paid Search Network in a number of ways. However, the most significant difference is that the Google Display Network is much more sensitive than the Paid Search Network.
Any changes that you make to campaigns via the Google Display Network could have serious consequences as even the smallest of changes can create large effects. Read the rest of this entry »
January 27th, 2011
Placement Targeting is a method of PPC Advertising which Google AdWords Advertisers can make use of if working within the Content or Display Network as opposed to Paid Search.
Placement Targeting is like baking a cake because:
- you personally select you ingredients (the websites you are going to advertise on)
- you put these ingredients into your bowl (your PPC Advertising Campaign)
- mix everything together (you do this by creating advertisement text that will attract people who are going to enjoy eating your PPC Advertising Cake)
- set the oven to the right temperature (you choose the right heat and length of cooking time for your cake)
- you wait for the perfect tasty result to come from all of your hard work (a conversion) Read the rest of this entry »
December 23rd, 2010
Webrageous Studios believes that the Google Display Network is in fact overlooked by a number of PPC Advertisers in many different situations with most PPC Advertisers preferring to stick with the more traditional form of pay per click advertising on the Search Network.
While the Search Network is still definitely an area of PPC Advertising that works for many advertisers and for many different types of campaigns, including branding campaigns and Google Remarketing campaigns too, the Google Display Network is definitely more creative, thanks to the availability of image-based and video-based advertisements, and is also in some ways a more targeted form of advertising.
The internet users who see your advertisements on the Google Display Network have definite interests in the types of products or services that you are offering (that is if you optimize your campaign carefully enough and make sure that the categories you select and the websites you highlight are going to work well for your particular campaign). Read the rest of this entry »
November 15th, 2010
Picture the following situation… Maybe it is familiar to you…
A well-versed PPC Advertiser continues to work on optimizing his or her PPC Campaign through the help, support and advice of a trusted PPC Manager that has done wonders for the online marketing of the business.
Concentrating on search engine plain text advertisements, the dynamic duo have taken advantage of tools such as the Google Remarketing Tool, Google Sitelinks and Google Analytics in order to better reach the intended audience, to better serve that audience with a choice of relevant landing pages and to better understand which elements of the campaign are working or not. In this way, they have been able to make executive decisions and changes to the campaign which have been profitable over time.
But, never have they entered the realm of the Display (Content) Network. Read the rest of this entry »
September 14th, 2010
Online Marketing through the Content Network is an excellent way of improving the manner in which you reach the audience that you know are going to be interested in your product, business or service. Many PPC Managers and Advertisers ignore the power of the Content Network because they simply have not researched into the matter enough.
The Content Network has received a fair bit of negative press in the past. Rumors wander the Internet about the quality and effectiveness of online marketing through the Content Network. However, a lot of this information is sadly untrue and a misrepresentation of a form of online marketing that can generate excellent results for the PPC Advertiser.
Webrageous Studios, for instance, has generated a great deal of success for its clients through the Content Network and it has found this forum to be an excellent form of online marketing for clients from a number of different backgrounds. It is well worth doing a little more research into the notion of online marketing through the Content Network and for this reason two detailed articles on the subject are listed below for further reading:
Online Marketing Through the Content Network
The Basics of the Content Network
In addition, if you have additional questions about the way in which to make the most out of online marketing through the Content Network that have not been answered in either of the two articles above, be sure to contact Webrageous Studios directly. Webrageous has had a lot of successful experience in using the Content Network as a form of online marketing with a number of its clients. Therefore, any questions that you may have would be very welcome indeed.
July 20th, 2010
There are a number of different ways in which to better measure the effectiveness of any Branding Campaign that you are running on the Content Network. Many of these metrics are often overlooked by PPC Managers who are Content Network novices and therefore this article aims to highlight the important factors to take into consideration when measuring the success of a Branding Campaign in the future.
Most PPC Managers already know that measuring reach and frequency is a useful way of analyzing the impact of a Branding Campaign at any given time. However, this article hopes to explain how these two factors cannot possibly form the overall picture of a Branding Campaign’s effectiveness. Read the rest of this entry »
July 16th, 2010
Every single PPC campaign that is managed is different and it is important that all PPC Managers remember this fact in order to remain successful in what they do. The Content Network, despite popular and misinformed belief, is an excellent PPC forum for creating enhanced campaigns that really focus in on the target audience of a particular campaign.
When using the Content Network to run a PPC campaign there are three basic ways in which your advertisement can be triggered to appear on any website that is part of the Content Network. These three basic ways are as follows: Read the rest of this entry »
July 15th, 2010
One of the tools that is available for all PPC Managers and Advertisers to use when working on developing and optimizing PPC campaigns within the Content Network is the Placement Reports Tool. This tool essentially enables you to see which websites your advertisements were placed on and in which categories Google AdWords decided to place those advertisements too.
Why is this important? Read the rest of this entry »
July 14th, 2010
Overall, about 5% of the page views that happen on the Internet are search page views. That means that only 5% of internet users at any given time are actually looking at a search listings page generated by a search engine like Google for example. Therefore, basic math proves that 95% of the time internet users are actually looking at internet sites. They are looking at content sites.
If this is the case, why is it that so many PPC Managers and PPC Advertisers alike continue to ignore the benefits and possibilities of working with the Content Network and its ready made forum for successful PPC? Read the rest of this entry »