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May 24th, 2013
So you’ve done some research and are ready to create a pay per click campaign for your business. Excellent choice. Now comes the hard part of making sure your PPC campaign is working for you.
How do you make good optimization decisions if you’re new to PPC? While it can be very complex, there are a few simple factors that will help you make the most out of your campaign.
Optimization involves constantly testing, managing, refining and improving your pay per click campaign. The most basic yet important things to pay attention to in this process are:
This is where you select your network, device, location targeting, bid, budget, ad rotation and ad extension. Making smart decisions in each of these areas is important for a successful PPC campaign. Hire a PPC management company to help you, or read through the Google AdWords learning center tutorials before making any selections. Read the rest of this entry »
May 23rd, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites, newspapers and blogs, Google AdWords is the ideal platform for any business interested in exposure and long term online marketing success.
With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »
May 22nd, 2013
PPC management company, Webrageous, recently made a superb hire of yet another full-time Google AdWords manager.
The new marketing expert is already working as part of the expert team of online marketing specialists, managing large budgets for a wide range of loyal clients and benefitting from the incredible long-term job security that Webrageous is able to provide.
Webrageous boasts 100% advertising client retention over the past year, something which many marketing management companies are unable to achieve. The industry naturally lends itself to a high turnover of clients, particularly because a number of marketing management companies promise advertising results that they can’t deliver which leaves advertising clients feeling disappointed and cheated. Read the rest of this entry »
May 21st, 2013
If you’re thinking about investing in a Google AdWords campaign,, you couldn’t make a better decision for your company. With 67 percent of market share and unmatched capabilities, Google is the clear choice for PPC advertisers.
Sheer popularity is reason enough to opt for Google, especially if you’re starting to use PPC advertisements. Obviously, the more often people see your advertisement, the more well known your business becomes, and the more users who see your advertisement, the more chances you have for sales.
A pay per click campaign with Google AdWords guarantees potential access to a more Internet users than Bing. Google is the default search engine for a lot of browsers and the choice most people make when searching.
If you still need some convincing, read on for the top reasons why Google is better than Bing, and any other search engine, for a pay per click campaign. Read the rest of this entry »
May 20th, 2013
If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly.
Marin software recently released a report stating that mobile devices will drive one third of paid clicks in the US by December 2013. Do you want to potentially increase business by 33.3 percent? Then you should invest in a pay per click mobile campaign.
One of the exciting elements of mobile advertising is that you can show a different set of advertisements and set different bids based on the mobile device you are targeting. Like all Google AdWords campaigns, you can also target by location and time. People use their smartphones constantly, so targeting users on mobile devices is an obvious choice. As smartphones become both cheaper and more advanced, mobile PPC advertising is becoming more important for businesses. Read the rest of this entry »
May 17th, 2013
What are the main advantages to be had from marketing your business online via pay per click advertising?
1. Anything from a local to global audience at the touch of a button
The first top advantage of pay per click advertising is that worth nothing is the fact that you can easily select the focus and scale of your target audience at the click of a button in your pay per click advertising account.
If you want to focus your online advertising on a small, localized area, within a few square miles of your business or store, you can choose to do so. If you want to advertise your products or services across more than one continent, you can choose to do so thanks to the technical advantages of pay per click advertising.
Being able to geographically target your audience is a huge pay per click advertising advantage, particularly because the boundaries that you set can be changed at any time. There are also lots of other ways to continue targeting your audience, such as their social or cultural preferences which can be gleaned from your audience’s social networking activities for example. Read the rest of this entry »
May 16th, 2013
AdWords image advertisements will always generate a higher click-through-rate and higher conversion value through impression rate compared to other forms of advertisements. People are automatically drawn to images as compared to texts. A marketer creating an image advertisement would just have to pay a little more for image advertisements which will not pose a problem considering the benefits it can bring to the campaign.
Since an image advertisement will cost a few extra cents, it will be best to take note of these 5 tips that will help create the most effective advertisement a marketer can make out of his or her budget:
Create image advertisements like a movie poster.
No, this is not about getting a popular star posing for the AdWords advertisement. This is as simple as using a picture of someone with a pretty face using the product; a happy family enjoying the services; good-looking peers sharing what the company is offering; an adorable kid; or a loveable pet. Use an image of a person to whom the users can relate instantly; a picture able to grab the interest of the users right then and there. Read the rest of this entry »
May 10th, 2013
Webrageous continues to welcome new law firms needing help with their Google AdWords campaigns. The growing database of its clients is gained through favorable testimonials shared by Webrageous’ clients in the past. Satisfied law firms have shared testimonials about how Webrageous improved their Google AdWords Campaigns.
So how does Webrageous help Law Firms to improve their Google AdWords Campaigns?
- Webrageous increases the number of conversions while the cost per conversion consistently decreases
- Webrageous perks up law firms’ Google AdWords Campaigns through conversion optimization. Webrageous does conversion optimization not just by examining the results and activity within law firm Google AdWords Campaigns, but more importantly, Webrageous examines WHY this activity occurs in the campaigns. Read the rest of this entry »
May 9th, 2013
Google AdWords launched its Enhanced Campaigns which makes them the best PPC advertising network for mobiles and tablet advertisements.
As a general idea, Enhanced Campaigns make it possible for PPC advertisers to run a single campaign across all devices: mobiles, tablets and desktops. Desktops and tablets are merged as one controlling device while mobile is set to make adjustments to the base metrics of the campaigns.
Advertisers will now have an easier time managing campaigns as one campaign can already be created to target desktop, tablet and mobile as compared to creating three separate campaigns before. Read the rest of this entry »
May 8th, 2013
“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising.
“Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a higher visibility rate for PPC advertisements, drive large qualified traffic to a site, which thereby increases the site’s click-through-rate resulting in a higher Quality Score.
PPC is purely built on data, tools and software. With “Art, Copy and Code” PPC advertisers can utilize the intelligence of Google AdWords, and at the same time bank on what is real, what could touch the audience and what could really grab the audience.
Having both forms of advertising working together, Google provides an all new platform which PPC advertisers can utilize. Read the rest of this entry »