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Keeping Your PPC Budgeting Strategy On Track

It’s no surprise that novice digital advertisers often experience their first bumps in the road when it comes to PPC… Read more

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5 Ideas for Boosting Landing Page Conversions in 2017

Optimizing landing page conversions is an ongoing process for any good advertiser. It is also one of the most critical… Read more

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AdWords new feature: message extensions

Google is releasing a new ad extension: message extension. What are message extensions? Message extensions allow users to connect with… Read more

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AdWords individual device bidding: what is going to change and how to get prepared

Another change announced by Google during their May performance summit was individual device bid adjustments. Although this change is not… Read more

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Reaching Your Target Audience with AdWords Demographics for Search Ads

AdWords recently introduced demographics for search ads (DFSA), making it easier for advertisers to reach their market. This new AdWords… Read more