How do I improve my ROI from Google ads?

There are specific methods and tactics to improve your ROI. In order to get a better ROI from your Google Ads campaigns, you have to analyze and optimize them at the keyword level, the ad level, the ad group level and the location level -if you have two or more...

How do I improve my Google Ads account?

There are several things you can do in order to improve your Google Ads account. Firstly, your account needs to be well structured. Set up as many different campaigns and ad groups you need. A good tip is to group your keywords by topic.  Once your campaigns are...

How can I control my spending on Google Ads?

It’s very simple. You just need to adjust your daily budget to what you would like to spend each day. If you are running your ads 24/7 and your budget is finished by midday, consider running your ads only during those times when you can actually pick up the phone or...

How can I lower my cost per conversion?

The quickest and easiest way to decrease your cost per conversion is by pausing everything that is not working, be it keywords, ads, ad groups, and/or locations.  We also recommend you go through your search terms report and add every word that is not relevant to you...

Where are my Google Ads?

If you are not able to see your ads on Google, this might be because you have been searching for your keywords and never clicking on them in order not to spend your own money on these clicks. Google knows this, and thinks that your ads are not relevant to you, so it...