One of the most important things for a Pay Per Click Manager to do for a client who is advertising via Google AdWords Pay Per Click is to test the advertisement copy that has been created and is being used within those campaigns. The testing of advertisement copy is an essential regular activity for every Pay Per Click Manager. At least, it should be.
Writing good advertisement text is one thing and making changes to that advertisement text is another, but it is a completely different thing to then analyze the data that is generated from different examples of advertisement copy in order to improve the overall success of that advertisement.
How Can I Test My Advertisement Copy Effectively?
The most important thing to remember when testing advertisement copy for Google AdWords Pay Per Click Campaigns is to approach the whole operation from a very organized and methodical perspective. (more…)