If you want to rank higher on Google, you can try putting the five following tips into action:
1. Your choice, use and placement of keywords is key to ranking high on Google. This is true for both the keywords you choose to place in your content or keywords you choose to use in your meta data OR for the keywords you use in your pay per click advertisements (if you are also using Google AdWords in order to improve your Google ranking).
2. You will never compete with the strongest sites on Google if your website design and landing page content / optimization is poor. Google likes websites that have been around for a long time (because this shows durability and this is a quality which evokes trust), but you can also improve your Google rank if you have a website which is easy to navigate, with quick load page times and easy to find content. (more…)