Quality Score, as we all know by now, is determined by the relevance of your advertisements, keywords and landing page. Quality Score is Google’s way of recognizing, that indeed, your advertisements, keywords and landing pages serve their purpose of being useful to those searching online.

As a way of review, Google calculates your Quality Score through the following ways:

• Your keywords’ click-through–rate  which shows the frequency by which your keywords encouraged users to click on your advertisements

• Your display URL’s past click-through-rate which shows the frequency of clicks already matched to your URL

• Your account history which shows the overall click-through-rate of your advertisements and keywords

• Your landing page’s relevance, meaning how user-friendly your page is

• Your keyword relevance in relation to your advertisements

• Your keyword relevance in relation to what the searchers are actually looking for

• Your account’s geographic performance

• Your advertisment’s performance on a site

• Your advertisement’s performance on desktops, mobile devices and tablets

(more…)