The market industry evolves constantly. Marketing strategy, to be effective, needs to keep up with the demands of marketing channels that are being discovered from time to time. This is very true with the pay-per-click industry.

As paid search campaign advertisements expand, the challenge of successfully managing numerous accounts surrounds the PPC Manager. To cope with the fast change, Google AdWords managers explore automated bid optimization platforms in order to improve their keyword bidding techniques.

With the majority of PPC managers and marketers alike shifting towards automated bid platforms, Google is making further improvements via the introduction of its Performance Bidding Suite. Google defines the performance Bidding Suite as a tool that allows a marketer to “easily define and optimize to his precise business objectives, and express a unique bid goal for every conversion type. It also offers the option to integrate data, and have this data expressed in bid decisions to ensure that the entirety of your business is usable for bid optimization consideration.” (more…)