The Google Analytics Intelligence Tool has been in operation for about a year and it is designed to help the PPC Manager better analyze their PPC Campaigns because this tool provides data mining and other techniques. Therefore, this tool is already very useful to a PPC Manager looking for ways in which to optimize their campaigns.
However, the important news today is that Google has made an excellent upgrade to the Google Analytics Intelligence Tool so that the effects of working with this tool are even more dramatic and positive.
So, what is the upgrade?
Google Analytics, in one of their recent posts on the Analytics blog, wrote:
“When Google Analytics detects causes to a major change in traffic, this section will display up to 5 segments that have contributed to that particular change.”
What does this mean for the common PPC Advertiser? (more…)