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Why Running Broad Keywords on Bing Ads is a Bad Idea

For many advertisers, their PPC efforts begin and end with Google AdWords. But as the most popular search advertising platform, AdWords can end up being costly and time-consuming, especially in competitive markets like the legal and insurance industries. With up to...

Recent Google AdWords Changes and How They Will Impact You

As you have likely heard, Google has recently announced that it is changing the way it approaches keywords in its AdWords campaigns. The new changes are related to the way that exact and broad matches are made. These new changes are promising, and they are designed to...

What is the Broad Match Modifier?

The Broad Match Modifier is a feature of PPC through Google AdWords that Google designed and developed specifically in order to help make Broad Match PPC Advertising more effective and less costly. One of the really good characteristics of Google AdWords as a PPC...