Webrageous Studios has already brought you recent updates about the various new features of the Bid Simulator Tool in Google AdWords. For example, we have already highlighted new features such as Estimated Top Impressions (click to read the article if you missed out) and how this new feature of the AdWords tool can be very useful for running tests and making informed financial decisions.
However, AdWords seems to be making improvement upon improvement with many of its tools at present and the Bid Simulator Tool is of no exception.
The most recent update that AdWords has made to this tool is that you can now view and run bid simulations across keywords within an entire ad group at the same time, which Google hopes will make the PPC Management work of the average PPC Manager faster and more effective immediately after beginning to use the feature. (more…)