If you are finding that your Online Advertising campaign is achieving huge success, you might be thinking about setting up the same campaign abroad.
But how on earth are you going to achieve the same successes advertising abroad or in another language when you decide to focus your Online Advertising campaign in a completely different geographical climate with a bunch of differing social demographics to match?
The same things that work in your English online advertising campaigns aren’t necessarily going to work in another language. Just because certain keywords achieved huge success in the US doesn’t mean that they are going to receive the same success when advertised abroad.
You aren’t just going to be able to type your Online Advertising Abroad campaign into Google Translate and hope for the best. While there are a number of online advertising translation tools available to Internet marketers, none of them are achieving great results.
Also, you can’t be sure that a machine translation will conform to the advertising guidelines in the country to which you’re targeting your Online Advertising Abroad campaign. For example, an online advertising campaign translated into Spanish that doesn’t meet Google AdWords’ guidelines will not only lose you money, it could also damage your Google AdWords account. (more…)