How To Add Negative Keywords for Pmax (Performance Max) Campaigns

Unfortunately, you can’t directly add negative keywords at the campaign level for PMax campaigns. However, this is a common question and I’ve detailed below some of the best workarounds and alternatives: * Add Account-Level Negative Keywords: * Where to...
How to Use Google Ads Call Recording Feature

How to Use Google Ads Call Recording Feature

Calls are an important client touchpoint for attorneys and legal firms. Conversations over the phone can include everything from initial consultations to follow-up calls with a client as their case progresses. As such a valuable tool in the client journey, it only...
The Low-down on Google Ads Enhanced Conversions

The Low-down on Google Ads Enhanced Conversions

For law firms, understanding how a lead converts into a full-fledged client is crucial to offering a tailored experience. However, tracking the customer journey isn’t easy due to the complexities associated with digital platforms. With various privacy policies like...
Google Tag Manager: How to Use It for Your Law Firm

Google Tag Manager: How to Use It for Your Law Firm

Google Tag Manager (GTM) can be a powerful tool for law firms. With GTM, your firm can track submissions on a new form, add pixels to specific pages on your website, extract data about your customers, and more. “Tags” in the context of Google ad campaigns are little...