PPC vs. SEO: Which Gets You Results Faster?

PPC vs. SEO: Which Gets You Results Faster?

Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the right strategy, you can get your ads in front of the right clients quickly and create opportunities for new cases long before your organic ads start showing...
Best Google Ads Optimization For Declining Performance

Best Google Ads Optimization For Declining Performance

Seeing Worse Results In Google Ads Compared With a Few Months or Years Ago? Here’s the best optimization hack to turn things around quickly! 1. Look at all time results and find the month when results were best and compare to the past month. 2. drill down to see...
Optimize by Devices-Super Easy Optimization Hack

Optimize by Devices-Super Easy Optimization Hack

One of my easiest optimization hacks is looking at the cost per lead for desktop, mobile and tablets , then reducing the bid percentage for whichever devices have poor results, or increasing for devices with terrific results. This is so easy, it’s almost...
Free Optimization Help From Google

Free Optimization Help From Google

I just posted this on my linkedin profile. “Has anyone gotten calls from Google Ads offering free optimization help on your account? Let me know your experience in the comments below.” Here are the replies:
Easiest Google Ads Optimization Ever

Easiest Google Ads Optimization Ever

The simplest of suggestions is paying big dividends for one of our Google Ads clients. I told him to ditch the automated menu where you press one for existing clients and 2 for new clients and just PICK UP THE PHONE! Look at what happened to his conversions below...
The Perks and Pitfalls of Dynamic Search Ads

The Perks and Pitfalls of Dynamic Search Ads

Choosing the right strategy for advertising your law firm online can be a tricky process. There are countless ways to expand your brand reach, from interacting with customers on social media to building your search presence through SEO. Dynamic Search Ads are one form...
5 Steps for Creating a Great Google Ads Account Structure

5 Steps for Creating a Great Google Ads Account Structure

You’ve heard of Google Ads (previously Google AdWords), but what about Google Ads account structures? Like most marketing strategies, Google Ads will deliver the best results for your law firm when you have the right strategy to guide your campaigns. Google Ads...
Why are dynamic ads sometimes NOT a good idea?

Why are dynamic ads sometimes NOT a good idea?

Dynamic ads are great for a lot of reasons, but they may not always be the best choice for your business. We asked digital marketing experts to weigh in on why dynamic ads sometimes have to take a backseat to static ads in creating the kind of marketing campaign you...
Searched For This Present For a Client for THREE YEARS!!!

Searched For This Present For a Client for THREE YEARS!!!

3 years ago I asked a Google Ads client who has been loyal to us for well over 10 years what they wanted for Christmas. he replied “Pappy Van Winkle Bourbon”. It turns out unless you are prepared to spend about $5000 for a bottle it’s impossible to...
Tips for educating clients about PPC advertising?

Tips for educating clients about PPC advertising?

Many experts find it challenging to include their clients in the setup and management of their PPC campaigns because of the complexity of the subject matter and the jargon that comes with it. As clients are usually happiest when they are directly involved in the...