84289362All of the data presented in this article was taken from studying Digg.com during the course of the day on Wednesday 2nd June 2010. The idea was to be able to illustrate through the use of true, solid facts the ways in which Digg.com can best be utilized as a forum for effective linkbaiting articles.
If unaware what is meant by the term “linkbaiting,” there is an extensive introductory article on the subject already available to read on the Webrageous Studios website.
If fully aware of the powers and techniques behind effective linkbait promote, this article intends to focus your efforts on the importance of sites such as Digg.com which can be further utilized to put that linkbait material into action and to generate more traffic for your website. The inclusion of Digg.com into your linkbait campaign will improve the search engine optimization (SEO) of your site overall.
At this point, it is very important to say that Digg.com cannot and musn’t be exploited. You must be posting quality articles to the site and you must be an active user of the Digg.com network. If not, your articles are going to ignored at the very least or your account will be discontinued at worst. Take heed here. Digg.com will take no prisoners if you are blatantly exploiting their site.
Essentially, the main idea that this Digg.com Case Study aims to highlight is that the type of articles which tend to feature most regularly on the front page of Digg have a series of traits in common. If you can tap into these traits and begin adopting these characteristics when generating content to place on Digg, or when selecting articles from other sites to place on Digg, your articles will also start to receive lots of diggs and therefore your website will begin to receive a lot more traffic too.
71077610Before we present the hard data acquired from Digg for this case study on Wednesday 2nd June 2010, it is important to ensure that a couple of things are clarified. This is in order to be confident that Digg.com recognizes your Digg account as being an account with authority, rather than an account which is trying to merely exploit the linkbaiting potential of the system. As said previously, do not exploit the system. You must be a genuine user to see effective results.
Therefore, as well as writing worthy link bait content for your website that you then regularly post onto Digg, (please see the Webrageous Studios linkbait article if you are unsure about how to create effective linkbait material) you must also ensure that you cover the following steps on a regular basis:

  1. Be an active member: this means “digging” or “burying” or “commenting” regularly on the content posted by other Digg members.
  2. Create and maintain an informative profile.
  3. Submit copy from a range of sites: avoid posting solely from your own site or from a small range of sites. You must provide information useful and interesting for others, rather than simply using Digg.com for your own selfish means.
  4. Re-tweet, post to Facebook and extend the feelers of your social network map as far as possible. This helps Digg.com to build their network and your account is therefore looked upon favorably by the Digg system.

The steps above are essential in supporting the creative work that you are doing regarding the development of linkbait worthy content on your website. Follow these steps regularly and your Digg account will begin to work for you in your favour and Digg users will also benefit from your hard work.

Digg and Linkbaiting: The Case Study

97452608Now on to the real focus of this case study: What type of content usually features on the Digg.com front page? What type of content is guaranteed to receive the highest number of diggs?
Digg.com users love to click on, read and then digg the following types of articles:

  1. Articles that include videos
  2. Articles that include a lot of images
  3. Articles that include sound; things that they can listen to instead of text they have to read
  4. Articles that list resources or which give a top “10” or top “253” of something; the number is irrelevant but the fact that there is a number in the first place is very important
  5. Articles that are topical
  6. Articles that are funny or controversial

In order to prove that the above six bullet points really are true, Webrageous Studios conducted a short case study on Wednesday 2nd June 2010. The study took place over the course of the entire day and below is a selection of articles that were featured on the Digg.com front page shortly after being posted. They also generated a large amount of diggs in a short space of time. It’s difficult to ignore data, so here are the results:
Amount of Diggs: 2370
Page Rank: Front Page
Article Characteristics:

  1. image that is CENTRAL to the post
  2. humor

Amount of Diggs: 1656
Page Rank: Front Page
Article Characteristics:

  1. video that is CENTRAL to the post
  2. controversial in the sense that people are able to watch someone being attacked whilst not needing to feel sorry for this person as it was “something he deserved,” according to many of the comments posted

Amount of Diggs: 1732
Page Rank: Front Page
Article Characteristics:

  1. image that is CENTRAL to the post
  2. humor
  3. tapping into popular culture with a huge following that already exists

Amount of Diggs: 418
Page Rank: Front Page
Article Characteristics:

  1. video that is CENTRAL to the post
  2. topical and newsworthy because of the 2010 World Cup

Amount of Diggs: 630
Page Rank: Front Page
Article Characteristics:

  1. videos, images and sound clips (more than one of each throughout the post!) that are CENTRAL to the post
  2. humor with the final entry about the sound that makes humans want to go to the toilet
  3. a top ten list structure
  4. full of informative and creative content

Digg.com Case Study Data Analysis

200539641-001What does all this data actually mean in real terms? Why did we perform this case study?
The answer is simple:
If you want to improve the SEO of your website, drive more traffic to it, generate incoming links to your site for free and make your site appear to be more of an authority in its field (thus also increasing the Quality Score of your website by default for PPC Advertising purposes at the same time)… if you want to do all of this… MIMIC WHAT THE SUCCESSFUL DIGG.COM USERS ARE DOING.
One of the most important things to note from the data above is that the video, aural and pictorial information is always the actual heart or focus of the post every single time. Therefore, make sure that you emulate this approach. Don’t just add an image for the sake of it. Make the image an integral part of the post. The data shows this to be very important, so take note and learn from it.

Digg.com Plan of Action

Over the next few weeks, concentrate on developing an effective profile and an active account on Digg.com. Then generate content that is going to feature highly on Digg.com. Post this content regularly, along with content from other sites and start to reap the rewards of extra traffic flowing your way.
So… “Happy Digging!” as many writers like to say at the end of an article about Digg.com.