How Display Network Remarketing can increase Ad Response and Conversions
The Google Display Network allows advertisers to target websites that have partnered with Google, YouTube, and Google properties. It targets text, image, video or rich media advertisements to these sites based on themes in your keyword list, rather than specific keywords.
Remarketing on the Google Display Network goes a step further. It allows you to show the same or different advertisements to potential customers who have already clicked on one of your advertisements.
This greatly enhances the chance that someone will click on a similar advertisement offering your product or service as they are obviously already interested in what you have to offer. So remarketing on the Google Display Network has a great opportunity to increase advertisement response and conversions. Here’s how:
Remarketing can increase advertisement response by up to 400%
A recent study by Advertise.com has shown that remarketing through display advertising can increase advertisement response by up to 400% above traditional display advertising. Remarketing allows advertisers display highly targeted banner advertisements to people who recently visited their website. Remarketing on the Google Display Network tags and targets all visitors to a website. It then displays advertisements to those visitors while on other sites within the Display Network.
Google AdWords’ website is full of success stories of companies that used remarketing on the Google Display Network. Online business Yankee Candle managed to increase conversion rates by 600% and cut its cost per conversions in half through remarketing on the Google Display Network.
Artbeads.com was able to use remarketing on the Google Display Network to boost its search campaign’s value, convert customers, and reduce its cost per conversion.
Remarketing increases conversion rates by re-engaging past visitors to your site
Remarketing on the Google Display Network enables advertisers to increase conversion rates by re-engaging visitors who have left their site without making a conversion.
Remarketing is able to re-engage those visitors by showing them banner advertisements on other popular sites within the Google Display Network. This form of advertising, by remarketing a product or service to a potential customer, has proven to be a critical part of the conversion process. Buyers or people searching for a service online often go through a stage of checking out the competition before going back to a particular provider. Remarketing reminds them what they have already seen and presents it in a new and highly targeted way on other sites within the Google Display Network.
You can remarket potential customers with personalized banners
The great thing about remarketing on the Google Display Network is you can fine-tune your remarketing campaign. This allows advertisers to remarket their advertisements to potential customers with personalized banners, text advertisements, and so on.
The Google Display Network already offers highly specified configuration options for advertisers. On the Display Network, you can choose the websites where you want your advertisements to appear and then bid more on certain sites when they match an advertisement group’s keywords.
Remarketing goes one step further. It is basically a form of interest-based advertising that allows you to reach people who have already visited your website and gives you a second chance to personalize your advertising message to those people who are already interested in what you’re providing. You can show these messages to visitors as they browse through other sites on the Google Display Network.
Webrageous can help hone your remarketing campaign on the Display Network
The best news of all is you can leave remarketing on the Google Display Network to the experts in Google AdWords. Google AdWords management company
Webrageous can manage your campaign for you and ensure that you are getting the best results from the Google Display Network and from remarketing across the network. Our Google AdWords managers are experts in the use of the Google AdWords Remarketing Tool and can ensure maximum results for your campaigns across the Google Display Network.
Success through remarketing on the Google Display Network is a lot easier when you have the experts managing your accounts. So contact Webrageous today
for more information and for a free quote.