Troubleshooting High PPC Bounce Rates

Troubleshooting High PPC Bounce Rates

The best pay per click management services for law firms look at a wide variety of metrics to track the potential and success of their ads. One of the most important metrics is the bounce rate, which determines the quality of a webpage based on how visitors interact...
Potential Causes of a Sudden Drop in Google Ads Impressions

Potential Causes of a Sudden Drop in Google Ads Impressions

There’s nothing more frustrating than dealing with a drop in PPC results you can’t immediately explain. While the reason for lost opportunities on Google Ads is sometimes clear (such as your budget running out), at other times, impressions can often flatline seemingly...