Seeing Worse Results In Google Ads Compared With a Few Months or Years Ago? Here’s the best optimization hack to turn things around quickly! 1. Look at all time results and find the month when results were best and compare to the past month. 2. drill down to see which campaigns / ad groups / keywords are to blame. maybe you paused an important campaign by mistake? Or dropped the bid on a great keyword. Or your bids just haven’t kept up with the competition and now your top keywords aren’t producing like they were in the past. In the comments The video below  walks you through how to implement this important analysis and turn things around quickly !!! You may want to click on the full-screen link at the bottom right of the video.

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