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Best Practices for Leveraging Shopping Ads in 2021

A recent article in Search Engine Journal featuring predictions for PPC trends in 2017 indicated that Shopping Ads are going to be top of mind for PPC experts this year. And we couldn’t agree more. Over the last year, Google has quietly expanded impression share...

Should Ecommerce Merchants Opt for Shopping Ads Over Text Ads?

While many companies use online advertising to promote products and increase sales, ecommerce merchants have the advantage of being able to sell directly to consumers online, adding another dimension to their digital advertising goals. If you’re an ecommerce...