As a PPC Advertiser or PPC Account Manager there are plenty of things to be concentrating on when managing any kind of campaign, large or small. For instance, the bidding process is extremely complicated, the process of researching into keywords is time consuming and the development of advertisement text also takes a great deal of thought.
Therefore, why should you spend even more time looking into website errors and the error messages that internet users are presented with when they are surfing your site?
You should concentrate on these error messages because these errors create conversions in the most surprising of ways as long as you know how to deal with them effectively.
Knowing now that this is the case, one of the best ways to tackle the problem is to turn these unavoidable errors into positive experiences for the internet user. It is impossible to eliminate the threat of an error, because the Internet is a technological mine field full of potential disasters. However, when errors do occur, the natural outcome does not have to be a negative one.
How to Make Your Errors Create Conversions
The key to making errors create conversions is to focus on the style, content and feel of the error message that the internet user is going to see when something goes wrong on your site.
Take a thorough look at the examples of both effective and incredibly negative error messages on the Webrageous Website. Study the differences between error messages that only work to infuriate the internet user further and those error messages that provide positive solutions. The moment you figure out the right way to present an error message, you succeed in making errors create conversions.
From here, you will be able to learn how best to develop error messages that are going to eliminate a completely negative experience for the internet user. And as these errors create conversions for you on your site, you’ll find that you can turn mistakes into something good after all.