Top 10 Personal Injury Attorney Keywords for PPC Advertising

With personal injury marketing on Google AdWords one of the most important elements of success is choosing the right keywords. Gathering data from a 30-day period in the spring of 2016, these keywords proved to be the best:

  • accident attorney
  • car accident attorneys
  • car accident lawyer
  • car crash lawyer
  • {city} personal injury attorneys
  • injury lawyer
  • accident lawyer
  • personal injury attorney
  • personal injury lawyer
  • personal injury lawyers

Why are we willing to share this information? Because in the world of PPC advertising, there’s more to it than just the keywords. Although the keywords play a very important part, it is the overall strategy on how these keywords are used that can make or break the campaign. What do these strategies involve? It’s a mix of your keywords, ads, negative keywords and landing page. And targeting the right balance of traffic between mobile and desktop as well as choosing the right strategy to push live calls. Using the right approach for each of these aspects is the final ingredient that makes your PPC campaigns as successful as possible.

When you nail down each of these elements you should receive over 50 calls per week at a cost of $200-$300 per call. Here are the results we are achieving for one of our clients as of late winter 2016:
Optimize Google AdWords to promote calls

Getting everything right is especially important for Personal Injury PPC advertising campaigns because it is a highly competitive vertical. Considering the high level of competition and the high price you’ll pay per click for personal injury PPC advertising, it is even more essential to get things right from the start.

If you want to get more out of your personal injury campaigns, you can learn about our 60 day risk-free trial. But if you want to do it yourself, continue reading.

Building a Comprehensive Personal Injury Keyword List

You have the best keywords that have been proven to be effective in PPC campaigns. Now, it’s time for you to start making good use of them by coming up with a comprehensive keyword list for your personal injury PPC campaign.

Pair It Up

Think about how you can pair up your personal injury or car accident keywords with effective keywords related to attorney, lawyer, law firm or lawsuit. This process is called keyword iteration. Through this step, you can widen your reach and immediately tap into related keywords that the same audiences could be looking for.

Create Versions

Create modified broad, phrase, and exact match type versions of all the keywords. You can also run broad match keywords, but you may need to use a broad match modifier “+” injury or “+” serious injury in your keywords so that you can ensure these terms are included in the queries your ads show for.

Of course, you also have to keep in mind that you would need a comprehensive negative keyword list to help you keep your ads from showing and getting clicks from unrelated searches. For example, you want to add negatives to avoid showing ads to people searching for information about accidents in the news, or car accident photos, or new attorneys looking for car accident attorney jobs.

Use the Right Terms

Keep in mind that car accidents are described using different terms throughout the country. Some may call it a car wreck, while others would call it as a car crash. Make sure you use the right terms for your area. You can also clone all of these keywords for motorcycle accident, pedestrian accident, truck accident and 18 wheeler accident, or other types of injuries you’re interested in targeting.

Creating Eye-Catching Ad Text

So you’ve built a comprehensive keyword catalog. Next, you’ll need to write some great personal injury ad text.

We can’t share all of our secrets, but we will give you two snippets you can use in your ad descriptions that have proven to be very successful:

  • Millions in Settlements!
  • No Fee Unless You Win!

One thing that you have to remember is that you can only use one exclamation point in each ad.

Of course, you also have to keep in mind that although clicks are important, conversions are what truly matter in the end.

Struggling with Your Personal Injury PPC Advertising Campaigns?

You’re targeting the best keywords. You’ve written great ad text. But despite all the hard work, do you find that your PPC campaigns still aren’t working?

Stop wasting your time and money. Let us help.

With close to 10 years of experience in the field, we have mastered every effective step that you have to take to push your PPC campaign to success. This amount of experience and knowledge makes us confident enough to offer you a 60-day risk free trial! To find out more about it, just fill in the form at the bottom of this page or call us at 800-645-9521.