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 Running, organizing and maintaining an online reputation is an essential element of SEM and PPC Management in today’s climate for a number of different reasons. If you are a small to medium-sized business, having the manpower for such a specific and dedicated task may well be beyond your power, time and financial options.
Having said that, there are many different reputation management tools available on the Internet today that can make the task a lot easier and far more effective at the same time. Webrageous Studios has selected seven reputation management tools and placed them in a handy list below along with a series of explanations as to why they have been chosen; the reasons why these seven reputation management tools are seven of the best tools available today.
Manage Your Identity
FindMeOn.com – This tool is a great tool to link all of your networks together and to verify your identity so that everybody can be sure that it is your profile they are looking at. In addition, this site also provides regular articles and posts that keep their members up to date with developments concerning social networking and the importance of reputation management. It was created in 2006 and is the oldest identity management site in existence today which also means that it is one of the most experienced.
The excellence of this reputation management tool lies in the fact that it groups together all of your profiles into one single site and therefore makes it a lot easier to manage your online reputation if time and manpower is an issue. Every time your contact details are updated on one profile, the other profiles that are listed on other sites will be instantly updated too. You will never have to worry about whether your website URL, email address or telephone contact is current ever again.
Manage Your Reputation
 Keotag.com - This is a reputation management service that allows you to search for tagged blog posts across multiple blog search engines and in this way you are able to search the entire Internet to find out whether there have been any articles or posts written about you by independent third parties. Why is this useful? With so many people writing on the Internet every day and on billions of sites, it is impossible to check them all. However, checking the various tags that writers may have used to find reviews of your product, business or service via this reputation management tool is very doable.
In addition, this tool is so simple to use. You type in a keyword, select a search engine to scan through and then check out the list of results presented. It is a great reputation management tool for PPC advertisers who have little time and a small number of employees. The ability to search through different search engines is fantastic because you are able to see which search engines are featuring you and your company more as well as finding out what people are saying about you. It also gives you a chance to see the companies whom you are competing against in organic search for particular keywords too.
ReputationDefender.com – This reputation management tool attempts to help you to remove the negative things said about you online as quickly and as painlessly as possible. An attractive concept, the site is also more than just a tool for managing the reputation of your business or your online profile. It also includes a highly active blog with daily posts about reputation management. Therefore anyone using this service can also be confident that they will remain aware of developments in the field of reputation management at the same time.
Anyone worrying about their online reputation should check this site out immediately.
Naymz.com – This is another reputation management tool that allows you to build up your online profile and place all your existing online profiles from other sites together in order to manage them better. The tool then allows you to reap the benefits from the instant networking promotion automatically executed by the site itself as it sends your profile out across all the major search engines including Bing, Google and networking giants including Twitter for example. This tool also allows you to invite people to write reviews about you and your business to further create a positive online reputation.
Instead of taking the passive approach to online reputation management, be an active manager of your reputation. There is no reason why you should wait for someone to write reviews about your products or your services and then work to eliminate anything negative. Instead, be the person who actively employs people to write about you and your business in the first place. This tool is an excellent place for being an active reputation manager. So, sign-up and invite people to write positive reviews about everything and anything that your business has to offer.
Manage All Your Online Profiles
 SocialURL.com – This very simple tool is an excellent tool for managing online profiles and maintaining up to date contact information in the quickest time possible. Register one simple URL through this site and this URL will then show links to all your other URLs in the same place. Excellent!
Venyo.org – This reputation management tool lets you add your blogs and comments to one page, like many others tools do. However, we have selected this tool for this article for three reasons. Firstly, the tool pays a lot of attention to "trust" and the whole site is about how reputation management is important for building trust online. Secondly, the tool is available in a range of languages, which is always useful to know. Finally, there is also a way of generating income through this reputation management tool via social networking tasks featured on the site. A few extra bucks for your time can’t be bad!
Zoolit.com – Finally, the last reputation management tool included in this list is a site which allows you to develop a single landing page to show all your social networks and websites in one swoop. This could be a useful tool to use for organic search optimization as well as PPC optimization
However, the best feature of this particular reputation management tool, which in many respects is similar to many others, is the fact that you can create a custom Zoolit badge that can then be cut and pasted onto your other websites, blogs and social network sites. When an internet user clicks on this badge they will be taken to your Zoolit landing page with all the information about you and your business available on one clean page.
To conclude, as with most reputation management tools the most important thing is that things are made cleaner, easier and quicker. If you want to protect the online reputation of your business and you want to spend less time doing so, the seven tools listed above form the perfect place from which to begin.
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