Expert Advice on Lawyer Pay Per Click Management
Over our 10 years in the business we have learned a thing or two. For these reasons we have decided to share some of the wisdom we have gained about lawyer pay per click management in order to give attorneys the best chance of success in their pay per click marketing campaigns.
So take a look at some of the advice we have listed below. If you follow this advice carefully we have no doubt that your lawyer pay per click management will improve by leaps and bounds in no time at all.
For the best lawyer pay per click management, take advantage of Google AdWords
As the largest and most widely used search engine in the world, Google offers more than a few opportunities. Through Google AdWords – Google’s gateway to paid advertising online – you can have your lawyer pay per click management campaigns appearing to the vast amount of people searching on Google.
Best of all, with Google AdWords for your law firm’s marketing, your campaigns will appear to those people who are specifically searching for the legal services you’re offering. With lawyer pay per click management from a Google AdWords specialist such as Webrageous, you will have the best chance of appearing on the first page of Google results, and that those potential clients will make a conversion.
For effective lawyer pay per click management you should research and optimize your keywords
When you have decided on the lawyer pay per click marketing avenue you wish to take, it is crucial that you carefully research your keywords. By choosing keywords that specifically reach the clients you are targeting, your spend on lawyer pay per click management is likely to be much more focused.
Once your keywords are online it is then important to constantly monitor those keywords to see how they are performing. If there are any keywords that are not performing as well as you would like, they must be optimized. A good attorney pay per click management firm will be able to offer a number of keyword research tools for you to take advantage of.
To make lawyer pay per click management successful, optimize advertisements
You want to make sure when getting started with lawyer pay per click management that your law firm’s advertisements are highly optimized to attract clients. Things like advertisement text and a strong call-to-action are incredibly important in an attorney pay per click management campaign. If the advertisement does not call to the searcher, they will not click on it.
Sometimes the simplest phrases are the most effective. It is important to research what is going to incite your potential clients to click on your law firm’s advertisement. By outsourcing your lawyer pay per click management to a firm such as Webrageous you will be able to take advantage of our knowledge of the most effective calls-to-action and texts that attract clients of attorneys. Our years in lawyer pay per click management mean we know what works for law firms’ campaigns.
It is important to improve landing pages with lawyer pay per click management
It is absolutely key that once a potential client clicks on your law firm’s advertisement that they stay on your landing page. The speed of the Internet means people can click away from a landing page as quickly as they arrived if they are not impressed by what they see. Successful lawyer pay per click management means being able to keep people on your law firm’s website and making a conversion.
If your website is difficult to navigate, people are unlikely to stick around. Also, if it is not immediately obvious how people can make a conversion or the conversion trail is difficult to use, people will get frustrated. With lawyer pay per click management you want to optimize your landing pages so that the first thing people see is ‘Call us’ and the phone number, for example.
You also want to make sure that the URLs are correct and that all links work. There is nothing more likely to turn off potential clients than a ‘Page not found’ screen. For effective lawyer pay per click management, it is important that all landing pages work and that they are highly optimized.
Webrageous has the experience required in both lawyer pay per click management and website design to get your law firm’s pay per click campaigns and landing pages working and optimized. So when thinking of outsourcing lawyer pay per click management, look no further than Webrageous.
Feel free to contact Webrageous at any time for more information or to arrange a time to talk with one of our lawyer pay per click management experts.