Why is Google AdWords the Best Form of Law Firm Online Marketing?
If you have done your research well enough, you will already be aware of the fact that the best form of online marketing for U.S. law firms is Google AdWords. It has been this way for a long time and there is little doubt that this will change in the near future at least.
However, what might be of further interest to you is to find out WHY Google AdWords is the best form of online marketing for U.S. law firms. Therefore, the law firm online marketing experts at Webrageous have put together this short article designed to highlight the most influential reasons behind the success of Google AdWords marketing for law firms for you to read at your convenience.
If you have further questions about U.S. law firm online marketing via Google AdWords after reading this article, or you wish to speak to the law firm online marketing specialists about the possibility of starting up a Google AdWords campaign for your law firm, do not hesitate in contacting Webrageous directly without further delay.
We will be glad to help in any way we can. So… why is Google AdWords the best form of online marketing for law firms?
1. Google AdWords is a financially viable option for both large and small U.S. law firms
Firstly, it is financially accessible to everyone. If you have a small independent law firm, you will be able to create an online marketing campaign that agrees with your budget and still manages to compete with the large corporate law firms also practicing in your area.
This is because Google AdWords has no minimum requirement for marketing online via their services and therefore any U.S. law firm will be able to afford an effective online marketing campaign to suit their needs whatever the budget.
The lack of restrictions regarding cost also means that you advertisements can appear next to those of larger law firms in your area on the Google Search Results Page. Google AdWords does not place your advertisement in the highest position because you pay the most money for that advertisement.
Google AdWords chooses to place your advertisement in the top position if your advertisement best fits the search query of the internet user and if your online marketing campaign overall is of top quality. Therefore, if you employ a Google AdWords specialist from Webrageous to make sure that your online marketing campaign is of a high quality, your law firm will get a place at the top of the search and start competing with those law firms that perhaps spend more on the advertising.
2. Google AdWords online marketing campaigns allow U.S. law firms to geographically target their potential clients via online marketing tools and features
If your law firm wants to market online in order to attract a local audience, it can be achieved via Google AdWords. If you want to target potential clients state-wide, this is possible via Google AdWords. If you want to advertise your law firm nationwide or even internationally, you will be able to do so by simply clicking on a few options in your Google AdWords account.
U.S. law firms need to be able to specifically pin point their online marketing campaigns in terms of geographical location. It is essential because many law firms only offer legal services for clients in particular areas or within particular states.
Google AdWords is the best way of targeting your audience via online marketing that exists and this is why it is the best form of online marketing for U.S. law firms.
3. U.S. law firms can access the largest online audience in the world via Google AdWords
It is essential that we also remember how important Google is globally. Google is the largest online search engine in the world and it is the preferred choice of most internet users in the U.S.
Therefore, from simple perspective of basic maths, if you are a U.S. law firm running an online marketing campaign via Google AdWords, you have the best possible online access to your target audience that money and time can buy.
It is not unheard of for U.S. law firms to utilize other forms of online marketing to increase client base and improve their branding impacts in general. For instance, some U.S. law firms marketing their legal services online via Twitter, LinkedIn, Bing and Yahoo pay per click advertising, but the fundamental fact still remains…
There is no greater online audience available, ready for the picking, than the internet audience which uses Google. Sign up for an online marketing campaign via Google AdWords with the help of the law firm advertising specialists at Webrageous and you can be sure of success.
4. The Google Display Network allows U.S. law firms to market online using images and video
If you are interested in marketing your law firm online using advertisements above and beyond the basic text-centered advertisements used on the Google Search Network, Google AdWords gives law firms the opportunity to market their services online with image and video advertisements.
These advertisements can be placed on a number of relevant website across the world that are part of the Google Display Network at Google AdWords. Law firm online marketing via the Google Display Network is an excellent form of online marketing for two basic reasons:
1. Firstly, the Google Display Network is a more creative forum. If you have video testimonials from your clients talking about the excellent legal services that you provide, you can place those videos on the Google Display Network as part of your Google AdWords campaign.
2. Secondly, you will be able to catch the interest of potential clients when they are least expecting it, which can sometimes be the most effective form of online marketing for U.S. law firms that exists. Potential clients might be doing some research into personal injury claims, or instance, and then see your advertisement and decide to contact you directly.
It is less of a “cold-call” approach to online marketing, like the Google Search Network is, and therefore lots of U.S. law firms find success in online marketing via Google AdWords’ Google Display Network. Why not give it a try?
5. U.S. law firms can employ expert PPC Managers to run their online marketing campaigns via Google AdWords
Another fantastic reason in favor of law firm online marketing via Google AdWords lies in the fact that they are specialist companies and expert managers ready and waiting to run your online marketing campaigns for you.
As a U.S. lawyer it is highly probable that finding the time to run your own online marketing campaign is completely out of the question. When you market your law firm online via Google AdWords you don’t have to worry about this. You can simply employ a Google AdWords expert to manage your online marketing for you.
A Google AdWords expert already has the skills and know-how relating to online marketing via Google AdWords and therefore your law firm will see better results in a short space of time if you outsource your online marketing campaigns to one of these professionals.
What’s more, the best thing about outsourcing your law firm online marketing to the Google AdWords experts at Webrageous is that we are also specialists in law firm online marketing via Google AdWords.
Yes, we specialize in Google AdWords marketing, but we also focus predominantly on Google AdWords online marketing for law firms and we have done so since 2001. Therefore, contact us immediately and let us put together some ideas as to how we can turn your online marketing campaign into a true success in record time.
In fact, the Google AdWords experts at Webrageous are so skilled at online marketing for law firms that we are able to offer services in law firm marketing that go above and beyond that of any other Google AdWords management company that you might be able to find.
To find out what these extra services and special qualities are, please take the time to read Advanced Law Firm Online Marketing via Google AdWords with Webrageous as soon as possible.
We guarantee that the contents of this article will be enough to convince you to contact us directly with your online marketing needs today.