How is Pay Per Click Advertising affected by the Google + 1 feature?
Will pay per click advertising be affected by the Google + 1 feature? Yes, because all pay per click advertising listings will carry the Google + 1 button next to the advertisement and (depending on the settings of the internet user, browsing on the web) the votes/ratings that accumulate on these buttons will be seen be everyone.
Therefore, all pay per click advertising managers or advertising clients should read this article to make sure that they are fully aware of the effects of the Google + 1 feature on all pay per click advertising campaigns and once again take the time to revel in the genius of Google.
1. What is the Google + 1 feature and when will it be in place?
In the same way that Facebook users can click on a Like button when they feel good about the content that they are seeing on Facebook (or on other sites which carry the Facebook Like button as a way of making the sharing of information easier and quicker for everybody), internet users who are searching for information on Google will now be able to click on the Google + 1 feature to show appreciation for what they are seeing.
The button will appear next to organic search listings and pay per click advertising listings too and is, in fact, already in place. As with everything in Google, things are phased in slowly, so if you don’t see the Google + 1 feature next to your pay per click advertising listings it won’t be long before you do.
2. What is the purpose of the Google + 1 feature?
If you manage a pay per click advertising campaign you already know that the main priority for Google is to provide a series of listings on its search page that are relevant and of high quality for every single internet user, every single day.
The Google + 1 feature is another way of allowing Google to ensure that the pay per click advertising listings and its organic listings are the best that they can be. The more + 1 votes that a pay per click advertising listing has, the better for everyone.
These votes will persuade internet users of the quality and relevance of your pay per click advertisement and it will then make sense for Google to keep you in a high position on the Google search results page too.
3. Can I choose to NOT have the Google + 1 feature attached to my pay per click advertising links?
There is no opt-in or opt-out feature for the Google + 1 button. All listings, both organic and pay per click advertising links, will carry the Google + 1 feature and there is nothing you can do about that.
If you don’t see the feature on your results page, you soon will. It is being phased in slowly now.
4. Will I pay when someone clicks on my Google + 1 feature button?
This is very important. We want to make this clear. You will not be charged anything for your pay per click advertising listings by Google when an internet user clicks on your Google + 1 button.
5. Will the Google + 1 button affect my Quality Score?
Google has its own special way of measuring the quality score of your pay per click advertising campaign and the pay per click advertising listings that make up that campaign. This is not going to change.
However, off of the record, how can it hurt to have a high number of votes on your Google + 1 button feature? I can only see it doing fantastically good things for your pay per click advertising campaign? If I see a link which has lots of tweets or likes next to it, I am immediately more interested in its content and more confident about trusting the content of the link.
If the internet user can be persuaded to click on your pay per click advertising listing thanks to the Google + 1 feature, this is going to increase your CTR and this, by default, might help to raise your quality score.
Happy pay per click advertising faces all round, I think!
(NOTE: Remember that the Google + 1 votes are linked to a URL, so if you suddenly change the URL on your pay per click advertising listing, you will also LOSE all of the votes that are attached to it. Bear this in mind carefully).
6. Is the Google + 1 feature a positive addition to my pay per click advertising campaign?
YES, YES, YES and YES again!
What could there be of possible bad doing in a button that doesn’t cost you anything, but which does allow other internet users to see how much people like your pay per click advertising link in general?
It is a bold move by Google to try merging the world of search with the world of social networking (to some degree) and it is a highly inspired one too.
I can only see blissful horizons developing for pay per click advertising via Google AdWords thanks to the addition of the Google + 1 button feature. I do hope that this is just the first of many ideas that Google has about the search and social networking worlds working together for the good of everyone.