by David | Aug 12, 2010
The “Mental Model” is perhaps one of the most important factors for an SEO to consider when working on any website. A more detailed article which includes a larger number of tips for the SEO looking to improve his or her skills can be found on the...
by David | Aug 11, 2010
Information Architecture (IA) is something that any successful SEO should know about. Many people falsely believe that IA is all about navigation or that it actually is navigation. This is simply not true. Navigation is about offering directions to the internet user...
by David | Aug 10, 2010
The job of an SEO is fairly complex. Misconceptions gathered by novice SEOs or by website owners who manage their own sites and think that SEO is nothing but the entering of a few meta keywords, give no credit to the amount of work, skill and craft that needs to be...
by David | Jul 12, 2010
Imagine that you have hired an experienced PPC Account Manager to manage your PPC campaign and your website has been professionally developed, your conversion rate is increasing and your quality score is looking good. Now you’re going to need to find out about...
by David | Jun 23, 2010
Search Engine Optimization (SEO) is important to anyone who has a website. If you want to promote something, if you have products to sell or if you have services to offer, SEO is something to consider. Even if you utilize the power of PPC Advertising, SEO is still...
