Does your PPC campaign have a poor Quality Score? Does it cost your PPC client a lot of money to run because the Quality Score is so low. Have you spent a huge amount of time trying to refine keyword relevancy and ad group relevancy to counteract this problem without success? Do you find that you simply have to work too long on trying to improve Quality Score? It may be that the PPC campaigns you manage have excellent Quality Scores, but you aren’t getting any sleep in order to get them to this stage? If so, why not look into utilizing the program Speed PPC which was specifically designed in 2007 to counteract all of these problems in one foul swoop? Read the rest of this entry »
Speed PPC… What is it?
June 17th, 2010AdWords Management is for the Scientist… No! Wait! It’s for the Artist! Or maybe the Scientist?
June 4th, 2010
AdWords Management is a science, right?
Wait, no! AdWords Management is an art. Yes, it is an art. Or maybe it is a science? Mmmmm… What do you think?
The “AdWords Management: Science or Art” debate might actually be worthy of sitting alongside epic world debates including how the world was made (Big Bang Theory or Godly Creation) and Darwin’s Theory of Evolution versus anything remotely religious, for example. Well, OK, maybe not. Maybe that is going a little bit too far, even for those people who eat, sleep and dream AdWords Management. However, the point is still very clear.
Whether AdWords Management is a science or an art is similar to the chicken and the egg story. The crux of what it actually means to be PPC savvy lies in the notion of whether AdWords Management is scientific or creative.
There are many reasons to suggest that it is both, although what an easy conclusion to come to that would be. What a cop out, to be honest. No. In this post, there will be no such sweeping statements, no such get out of jail free cards thrown down on the table. Webrageous Studios believes that it does have a solid response to the question posed, but is equally as interested in hearing the ideas of other experienced PPC Managers or avid internet geeks who have stumbled across this post by chance and feel like contributing their ideas to the discussion in some way.
A clear and concise article which discusses in depth whether AdWords Management is an art or a science is available to read on the Webrageous Studios website. The debate is one of such interest that it is deserving of a full length analysis and cannot be covered effectively in this short blog post. Visit the website to read through the debate in full.
However, as a sneaky insider peek into the article, it is fair to say that the daily approach and requirements behind the work of a PPC Account Manager in AdWords Management is most definitely scientific. PPC Account Managers must work scientifically on a daily basis because the Internet and Google’s highly extensive AdWords System demands that this is what they do.
What is important in this debate though is the human element (which does exist!) behind a PPC campaign, and therefore behind anything AdWords Management related. It is this human element (read the article for more explanation) that forces the debate between science and art into action. Human interest is attracted to artistry and creative flair. Robots are scientific. People are not. In essence, this is one line of argument that the full article begins to explore and one which Webrageous Studios considers to be of interest.
Follow the links to the full length article found on the company’s website and take the time to find out whether AdWords Management, in the eyes of Webrageous Studios, is an art or a science. If you are then feeling particularly communicative (and we do hope that you are!) send us your thoughts on the matter.
Why is pay per click management with Webrageous Studios such a good choice?
May 10th, 2010
Pay per click management can be highly complicated at times. Google is forever introducing new features to help advertisers and PPC account managers to improve the pay per click management of any given advertising campaign, but with the addition of these new features comes the need to learn how to use them effectively. Good pay per click management results in the increase of conversions and the decrease of cost-per-click on all advertisements, but how these results are achieved is a lot more complex to explain. Read the rest of this entry »
Can You Contact Google Adwords Via The Telephone?
May 4th, 2010
Webrageous Studios, despite the recent discontinuation by Google of its Google Adwords Phone Support service, is still able to contact Google Adwords directly on the telephone. This is because Webrageous Studios has worked with its own Google Adwords representative for the past four years and it has no intention of suspending this relationship neither in the near nor distant future. Webrageous Studios can contact Google Adwords for any support needed concerning all PPC Advertising Campaigns via its personal representative and it is this feature which sets Webrageous Studios apart from some of the other PPC Management Companies working today. Read the rest of this entry »
Webrageous Studios Can Contact Google Adwords Representative via the Telephone.
May 3rd, 2010
PPC Management Company, Webrageous, has access to Google Adwords Support via its very own personal Google Adwords representative.
There are a number of ways in which to contact Google Adwords when in need of support or clarification regarding anything to do with a PPC Campaign or PPC Advertising in general. However, Webrageous has its own Google AdWords Representative, available at the end of the telephone at any time, and this makes our PPC Management services more impressive than most.
How Do You Reach First Page Rankings on Google?
May 2nd, 2010
One of the questions on the lips of anyone concerned with PPC Management is “How do I appear on the first page of listings in a Google search and stay there?”
Many people new to the internet as a form of effective marketing often confuse the difference between organic listings and paid listings. Organic listings are automatically generated lists of websites in response to a keyword or keyword phrase typed into a search engine like Google. They are listed in order of the most relevant or the most useful / the most reputable in terms of quality as deemed fit by that particular search engine at the time. Read the rest of this entry »
Increasing the Ranking of your Page on Google Search Listings
May 1st, 2010
Appearing on the first page of a Google search listings page is something that everyone wants. An online business or website needs the support of a search engine as large and as important as Google to help drive traffic. However, many people confuse the strategies behind what is known as Organic search with Paid search and this can become a problem. This post aims to briefly explain the differences between Organic and Paid Listings on Google. Read the rest of this entry »
Google Analytics
April 26th, 2010
Google Analytics is a vital tool for anyone working in PPC Advertising. It is one of the best ways to keep track of your campaign and to analyze the development and progress of your efforts for free.
Naturally, it is important to analyze the details of any PPC campaign, otherwise you could end up continually going around in circles without realizing your mistakes. Unless monitoring the effects of your campaign with due attention, money can be wasted and potential customers can be lost. However, perhaps you’re new to PPC Advertising and Google Analytics is just another added worry. Read the rest of this entry »
Don’t Pay Anything for PPC Management with Webrageous Studios
April 22nd, 2010
Webrageous Studios is so confident in the expertise and skills of its PPC Account Managers that it is able to offer an unbeatable financial promise to a select group of its PPC advertising clients.
Until the conversions of a given client rise by at least 25%, OR until the cost per conversion of a given client falls by at least 25%, Webrageous Studios will not charge that client a single dime for any of its PPC services rendered. This is a financial promise that would be hard to beat anywhere else and a detailed article about the offer can be found on our website. Read the rest of this entry »
Three Reasons Why Webrageous Studios is The PPC Management Company For You…
April 20th, 2010
There are a number of PPC Management Companies available to help manage your PPC Advertising Campaign and to advise you on all things to do with Pay-Per-Click. However, Webrageous Studios can prove its excellence in PPC Advertising Management in the following three ways. (Click here to read the fully detailed article about Webrageous Studios and its flawless reputation). Read the rest of this entry »