PPC Managers are human beings too, first and foremost, just like everybody else. Therefore, just like everybody else PPC Managers do make mistakes and shouldn’t be treated too harshly when such things occur, particularly if these mistakes happen once every millennium.
However, there are a number of PPC Management Sins that really can’t and shouldn’t ever be forgiven. Read the rest of this entry »
One of the easiest ways to improve any PPC campaign that you are managing is to care about your client’s business; to be passionate about what it is that they do or sell. In short, it is important to truly care about the content of what you are managing. If you do this, then improving the quality and success of any PPC campaign will suddenly begin to be a lot easier all round.
It would be impossible to cover all of the 
As a PPC Advertiser or PPC Account Manager there are plenty of things to be concentrating on when managing any kind of campaign, large or small. For instance, the bidding process is extremely complicated, the process of researching into keywords is time consuming and the development of advertisement text also takes a great deal of thought.
Do you want internet users to be crawling your site? Do you want internet users to sign up in order to receive emails to your inbox every day with links to compelling content that it going to draw them back time and time again? Do you want to know how to create this compelling content and how to use links in the same way?