August 26th, 2010
It would be impossible to cover all of the Pay Per Click Management Myths in one post, but some of the most important can certainly be highlighted in order to ensure that basic mistakes are avoided.
Pay Per Click Management has become such a popular form of online marketing that some companies choose to elect unqualified PPC Managers to run campaigns for them in order to save on salary expenses. In addition, the PPC Advertising of lots of companies is now so important that many other members on the staff, other than the PPC Manager, are asked to take an interest and to input their ideas. Read the rest of this entry »
April 8th, 2010
Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means….. read on!
A conversion, explained in more detail on our website, is the way in which any PPC advertising campaign is judged and measured. Without conversions, money is being wasted. Without conversions, nobody is buying your product or wanting to use your service. Without conversions, you need to find yourself a PPC Account Manager fast (why not start by contacting one of our PPC Account Managers at Webrageous Studios?) because everything that you are trying to do in terms of advertising is a pointless use of your time. Read the rest of this entry »