Does your PPC campaign have a poor Quality Score? Does it cost your PPC client a lot of money to run because the Quality Score is so low. Have you spent a huge amount of time trying to refine keyword relevancy and ad group relevancy to counteract this problem without success? Do you find that you simply have to work too long on trying to improve Quality Score? It may be that the PPC campaigns you manage have excellent Quality Scores, but you aren’t getting any sleep in order to get them to this stage? If so, why not look into utilizing the program Speed PPC which was specifically designed in 2007 to counteract all of these problems in one foul swoop? Read the rest of this entry »
Speed PPC… What is it?
June 17th, 2010Extra Pay Per Click Advertising Services with Webrageous Studios
June 10th, 2010
There are many PPC Management Companies and they all offer standard pay per click advertising services that any PPC client can expect to receive. These services include the general managing of an account, the development of keywords, the writing of advertisement text and the analysis of each campaign through tools such as the Google Adwords Editor. However, if looking for a PPC Management Company that can offer more pay per click advertising services, then Webrageous Studios is a good place to begin.
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The Difference between Pay Per Click Advertising Services and AdWords Consulting
June 8th, 2010
Webrageous Studios offers pay per click advertising services to anyone wishing to become a PPC advertising client (including independent business owners, law firms and non-profit organizations to name but a few). It also offers an AdWords Consulting service to those who are running their campaigns independently. However, what is the difference between the two?
The main and most obvious difference is that when making use of Webrageous Studios’ full pay per click advertising services, a PPC client does not have to manage or monitor their campaign. Webrageous Studios handles all the day to day tasks of running a Google AdWords PPC Account, which includes but doesn’t end with the following: Read the rest of this entry »
AdWords Management is for the Scientist… No! Wait! It’s for the Artist! Or maybe the Scientist?
June 4th, 2010
AdWords Management is a science, right?
Wait, no! AdWords Management is an art. Yes, it is an art. Or maybe it is a science? Mmmmm… What do you think?
The “AdWords Management: Science or Art” debate might actually be worthy of sitting alongside epic world debates including how the world was made (Big Bang Theory or Godly Creation) and Darwin’s Theory of Evolution versus anything remotely religious, for example. Well, OK, maybe not. Maybe that is going a little bit too far, even for those people who eat, sleep and dream AdWords Management. However, the point is still very clear.
Whether AdWords Management is a science or an art is similar to the chicken and the egg story. The crux of what it actually means to be PPC savvy lies in the notion of whether AdWords Management is scientific or creative.
There are many reasons to suggest that it is both, although what an easy conclusion to come to that would be. What a cop out, to be honest. No. In this post, there will be no such sweeping statements, no such get out of jail free cards thrown down on the table. Webrageous Studios believes that it does have a solid response to the question posed, but is equally as interested in hearing the ideas of other experienced PPC Managers or avid internet geeks who have stumbled across this post by chance and feel like contributing their ideas to the discussion in some way.
A clear and concise article which discusses in depth whether AdWords Management is an art or a science is available to read on the Webrageous Studios website. The debate is one of such interest that it is deserving of a full length analysis and cannot be covered effectively in this short blog post. Visit the website to read through the debate in full.
However, as a sneaky insider peek into the article, it is fair to say that the daily approach and requirements behind the work of a PPC Account Manager in AdWords Management is most definitely scientific. PPC Account Managers must work scientifically on a daily basis because the Internet and Google’s highly extensive AdWords System demands that this is what they do.
What is important in this debate though is the human element (which does exist!) behind a PPC campaign, and therefore behind anything AdWords Management related. It is this human element (read the article for more explanation) that forces the debate between science and art into action. Human interest is attracted to artistry and creative flair. Robots are scientific. People are not. In essence, this is one line of argument that the full article begins to explore and one which Webrageous Studios considers to be of interest.
Follow the links to the full length article found on the company’s website and take the time to find out whether AdWords Management, in the eyes of Webrageous Studios, is an art or a science. If you are then feeling particularly communicative (and we do hope that you are!) send us your thoughts on the matter.
Top Ten Worries of a Google Advertising Professional
May 28th, 2010
Being a top notch Google Advertising Professional is a hard job sometimes. It may not seem very stressful to people outside of the profession, but in reality it can get really, really stressful at times. Lots of people who have never worked in PPC Management make comments like, “Yeah, but you get to work at home. You get up when you want, you don’t have to leave the house if you don’t want to and you don’t have all those stresses of public transport to get to work every day.”
While all that may be true (for those that work at home anyway), the reality of a day in the life of a Google Advertising Professional is just a little less rosy than the above picture would like to paint. For a start, working at home is not without its issues. It is very easy to go a little mad, living, working and sleeping in the same space day in, day out. It is also very difficult to maintain a real grip over when the working day begins and when it ends. Many Google Advertising Professionals are still working away way into the night and then they roll over in the morning to hit the “on” button on the laptop that they left on the side of their pillow only a couple of hours beforehand.
Grim!
Therefore, in celebration of the fact that most Google Advertising Professionals are, by default, slightly mad, the following little list hopes to reveal the true horror of a life in PPC Management. It is a list full of things that every Google Advertising Professional hopes will never happen to him / her, but that they worry about constantly. Hopefully the list will equally inform, amuse, lament and give cheers to all that it means to be a Google Advertising Professional who just can’t stop worrying… Read the rest of this entry »
Google Sponsored Links Need High Quality Scores
May 26th, 2010
One of the ways in which to best manage a PPC Advertising Campaign and the individual Google Sponsored Links that make up that campaign is to raise the Quality Score. Quality Score is important because it is one of the ways in which Google measures the effectiveness of your PPC campaign. The better the quality of both the PPC advertising campaign in general and each Google Sponsored Link in turn, the less expensive the whole process becomes. Google rewards PPC advertisers for well optimized campaigns by charging them less money. Cost-per-click amounts are less for an effective Google Sponsored Link when compared against one that doesn’t drive a lot of traffic. Quality Score is one of the ways in which Google measures the effectiveness of each Google Sponsored Link and that is why it is so important.
So…how to get a high Quality Score… Read the rest of this entry »
Facebook vs. Google… Social Advertisements vs. PPC
May 6th, 2010
Facebook is one of the fastest growing sites on the World Wide Web at present and it’s showing no signs of slowing down. Interestingly enough, the 35 – 54 demographic of its huge following is the age range growing at the fastest rate, proving that Facebook is no longer a simple social forum where young people spend hours upon hours chatting with their friends after a long, hard day at school. Facebook and its social advertisements is becoming one of the best ways of promoting a business, of drawing attention to a campaign, of raising money for a worthy cause or of selling products online. It’s for this reason that the business savvy 35 – 54 demographic is at present making extra efforts to catch up fast; to learn about what their children have been plugging into for the past few years. Facebook and its Social Advertisements is an advertiser’s dream.
Or is it? Read the rest of this entry »
How Do You Reach First Page Rankings on Google?
May 2nd, 2010
One of the questions on the lips of anyone concerned with PPC Management is “How do I appear on the first page of listings in a Google search and stay there?”
Many people new to the internet as a form of effective marketing often confuse the difference between organic listings and paid listings. Organic listings are automatically generated lists of websites in response to a keyword or keyword phrase typed into a search engine like Google. They are listed in order of the most relevant or the most useful / the most reputable in terms of quality as deemed fit by that particular search engine at the time. Read the rest of this entry »
Google Analytics
April 26th, 2010
Google Analytics is a vital tool for anyone working in PPC Advertising. It is one of the best ways to keep track of your campaign and to analyze the development and progress of your efforts for free.
Naturally, it is important to analyze the details of any PPC campaign, otherwise you could end up continually going around in circles without realizing your mistakes. Unless monitoring the effects of your campaign with due attention, money can be wasted and potential customers can be lost. However, perhaps you’re new to PPC Advertising and Google Analytics is just another added worry. Read the rest of this entry »
Don’t Pay Anything for PPC Management with Webrageous Studios
April 22nd, 2010
Webrageous Studios is so confident in the expertise and skills of its PPC Account Managers that it is able to offer an unbeatable financial promise to a select group of its PPC advertising clients.
Until the conversions of a given client rise by at least 25%, OR until the cost per conversion of a given client falls by at least 25%, Webrageous Studios will not charge that client a single dime for any of its PPC services rendered. This is a financial promise that would be hard to beat anywhere else and a detailed article about the offer can be found on our website. Read the rest of this entry »