June 4th, 2012
Whether you’re in the process of creating a new product or trying to find a tagline for you next big marketing campaign, testing the waters is a pivotal step. After all, you wouldn’t want to shell out thousands of dollars on developing a product or campaign only to find out that people don’t have a need for it.
There a number of market research methods that you can use to assess the market validity of your prospective product. Common practices include conducting focus groups, surveys, or in-depth interviews to test ideas. However, while the above-mentioned tactics are effective in gathering data, they can often be time consuming, not to mention expensive.
If you’re someone who doesn’t have the time or budget to conduct elaborate studies, then consider using PPC advertising as your market research tool. Not only is it easy to set up, it’s also very cost-effective, because you’ll be able to control how much you spend on your campaigns.
On to PPC market research
Tim Ferriss, author of the best-selling book The 4 Hour Workweek, was one of the first people to popularize the use of PPC for market research. According to him, when he was choosing the title for his book, he decided to use Google AdWords to A/B test various titles. He created several text ads with different headlines and tracked the CTR of each ad. In the end, the ad with the headline “The 4 Hour Workweek” received the most clicks, and that’s how it ended up being the title of his best-seller. Read the rest of this entry »
December 19th, 2011
How can you improve your PPC advertising campaigns by stepping back, using PPC graph tools and visual reports as a way of seeing the overall picture? Consider the following situation…
What kind of boss is best? A boss who sits in his or her office all day, crunching numbers and paying attention to no-one, or a boss who spends time walking around the shop floor, seeing what people are doing in action and reviewing the progress of his or her company from an all-round, bird’s eye view perspective?
At Webrageous, we would opt for boss number two.
Sitting in your office, staring at data for hours on end is important in one respect and there are times when all bosses need to sit down with the figures and do some serious in-depth analysis, but it is easy to really lose sight of the big picture when you always work in this work. You cannot see the wood for the trees, as they say, and the same happens to the managers of PPC advertising.
How to improve your PPC advertising campaigns?
If you want to learn how to seriously improve your PPC advertising campaign, you need to learn how to use graph features and visual reporting systems made available to you by the likes of Google AdWords and spend time analyzing your PPC campaigns from a much broader perspective.
Read the rest of this entry »
April 8th, 2010
Google Remarketing, the relatively new way in which to generate more conversions from PPC advertising not yet made available to all, has been rapidly improving the advertising successes of lots of clients at Webrageous Studios. Indeed, our clients are not alone. The success of this innovative advertising strategy at Google has had a substantial positive effect on a number of advertisers across the board.
Click here to learn more about what Google Remarketing actually entails and how it could be an essential advertising tool for your company. However, more importantly….. Read the rest of this entry »
April 8th, 2010
We all know that conversions are one of the most singularly important factors to consider and monitor when running a PPC advertising campaign. Advertisers know it, PPC Account Managers at Webrageous Studios know it and internet users are increasingly more and more aware of it at all times. Perhaps this is one of the reasons why securing those all important conversions is sometimes difficult. The consumer is just too well educated! Read the rest of this entry »