Google Analytics has undergone some interesting and useful changes recently and these recent improvements will, without a doubt, make the management of your Google AdWords campaigns a lot more effective.
So what are these improvements and what differences will they make to your management strategies?
Google Analytics Real-Time
Real-Time reporting is one of the newest features to Google Analytics and it shows you what’s happening on your site – in the moment! The reports are updated non-stop which means you will be able to see each page view report only seconds after there has been activity on your site.
To access the Real-Time reports feature, simply go to the Home tab. It is that simple! Read the rest of this entry »