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Landing Pages Improve Quality Score, says Google

November 16th, 2011

Every Google AdWords advertiser knows that he or she needs to strive for an effective Quality Score. If a high Quality Score can be achieved, all will be well.

It is vital, therefore, to know that Google recently announced there will be a stronger emphasis placed on the quality of an advertiser’s landing page when calculating the Quality Score of any campaign.

In the past, if a landing page was poor in terms of keyword development or if a landing page was badly designed and organized, advertisers might have their advertisements revoked and even have their AdWords accounts closed in some severe cases.

Now, however, the image of the landing page is going to be developed into something positive; something that can earn advertiser’s reward points in the eyes of Google. Read the rest of this entry »

Microsoft AdCenter Follows in the Google AdWords Quality Score Footsteps

March 24th, 2011

The Google AdWords Quality Score is a feature of Pay Per Click Advertising that everyone is still trying to master and it is doubtful that anyone will ever crack the complete secret of the Google AdWords Pay Per Click Quality Score. The playing field has never really been marked out and the rules have never really been made very clear.

Not that this is a problem at all. The best Pay Per Click Management Companies, including Webrageous Studios, have all learned to live with the complexity of the Google AdWords Quality Score. We have learned to manipulate Pay Per Click Advertising Campaigns in a number of ways to ensure that Quality Score remains high and that CPC stays low for our Pay Per Click Clients as a result.

However, now it seems that Micrsoft AdCenter is also following in the Google AdWords Quality Score footsteps. Pay Per Click Advertisers who are part of the MSN Advertising Network can now get feedback on how their keywords are performing in more detail thanks to the newly developed MSN AdCenter Quality Score Tool. Read the rest of this entry »