One of the main problems with the Internet is that it cannot be relied upon to work every time. Anything technological always runs the risk of breaking down or malfunctioning and websites are no exception.
Therefore, it is important to learn how to turn errors into conversions. It is important that when a possible converter clicks on your Google advertisement and then arrives to the designated landing page, that you (the PPC Advertiser) are already prepared for the possibility of an error occurring. Read the rest of this entry »