May 9th, 2011
Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.
Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.
So how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?
When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.
By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.
Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page. Read the rest of this entry »
September 29th, 2010
“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.
It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.
Poor landing pages exhibit characteristics including the following: Read the rest of this entry »
April 8th, 2010
It’s new, it’s easy to set-up and it’s one of the best ways to increase the conversions on your site. Google Remarketing is one of the hottest topics on the lips of all PPC savvy geniuses and has proven an invaluable tool for Webrageous clients, some of whom are now achieving close to 25% of their entire conversions from this single advertising service. Read the rest of this entry »
April 8th, 2010
Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means….. read on!
A conversion, explained in more detail on our website, is the way in which any PPC advertising campaign is judged and measured. Without conversions, money is being wasted. Without conversions, nobody is buying your product or wanting to use your service. Without conversions, you need to find yourself a PPC Account Manager fast (why not start by contacting one of our PPC Account Managers at Webrageous Studios?) because everything that you are trying to do in terms of advertising is a pointless use of your time. Read the rest of this entry »
April 8th, 2010
We all know that conversions are one of the most singularly important factors to consider and monitor when running a PPC advertising campaign. Advertisers know it, PPC Account Managers at Webrageous Studios know it and internet users are increasingly more and more aware of it at all times. Perhaps this is one of the reasons why securing those all important conversions is sometimes difficult. The consumer is just too well educated! Read the rest of this entry »