by Ashley | Feb 22, 2017
It should be no surprise to advertisers that mobile devices are important to robust PPC strategies. But that doesn’t mean that mobile PPC is the only important part of digital advertising. Desktop PPC ads are still a critical part of high-performing PPC strategies....
by Ashley | Feb 24, 2016
With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion...
