by Ashley | Dec 31, 2016
AdWords recently debuted “Click to Text” or “Click to SMS” Message Extension, a new ad extension to help advertisers reach their mobile audience. For many advertisers, making the move to mobile PPC can allow them tap into a larger...
by Ashley | Apr 4, 2016
Getting potential customers to reach out to your company with a phone call can be a critical step in the sales process. If you’re running call-only ad campaigns or want to boost the number of call conversions you get from your existing PPC campaigns, improving...
by Ashley | Feb 25, 2016
For many businesses, PPC campaigns are designed to drive not just web traffic, but generate calls. Seventy percent of mobile browsers have called a business directly from an ad. When done correctly, taking advantage of this high-converting market segment can have a...
by David | Mar 1, 2011
It is a well known fact that law firm pay per click via Google AdWords benefits businesses the most when campaign landing pages clearly display telephone numbers to all their interested online customers. An internet user looking for a lawyer is more likely to convert...
