Keywords and Bid Management

Pay pay click bid management is one of the most complex elements of a pay per click management campaign. Pay per click bid management is a subtle business and there are a number of different theories behind the best way in which to manage the bids of a PPC client. For...

New Google AdWords Online Course in Bid Management

If you are interested in improving your bidding management skills for the Google AdWords network, then you are in luck. Google AdWords has recently published a new online course available to anyone who has a Google AdWords Account and ID number at any time. The course...

How to Bid Effectively

Bidding is definitely one of those areas which is difficult to get right and difficult to manage. Any effective PPC Manager, experienced and well qualified in PPC Management, is going to be fully aware of the difficulties surrounding bidding and fully able to...