Is Removing Desktop Sidebar Ads a Good Decision by Google?

Earlier this year, Google rolled out a significant change to how search ads are displayed for desktop browsers. The removal of sidebar ads from desktop search results has many advertisers wondering if their AdWords campaigns will be negatively affected moving forward....

Developments in Google AdWords Reporting Features

In late June, it was announced that there are some important changes to the Google AdWords reporting features. Since then, Google has been listening to the feedback given by PPC Account Managers and PPC Advertisers who have either been happy with the changes on these...

Google PPC Advertisements are a different color

All of the top three listings of the Google AdWords PPC advertisements on a SERP will now be displayed with a pale purple background. It is hoped that the choice of color will continue to make these paid advertisements more successful and improve CTR across the board...