AdWords new feature: message extensions

Google is releasing a new ad extension: message extension. What are message extensions? Message extensions allow users to connect with your business through messaging. How do message extensions work? When users tap the texting icon in your ad from their mobiles, their...

AdWords new expanded ads are now live!

  It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords. How to create new expanded ads? As you probably know already, those new expanded ads contain: Two 30 characters...

5 Remarketing Audience Mistakes You Should Avoid

Leveraging remarketing campaigns can be an excellent way to boost your conversion rate, increase search traffic for your brand, and reduce shopping cart abandonment. Instead of having only a single interaction to convince browsers to convert, by utilizing remarketing...

Price extensions for mobile ads: AdWords new feature

Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products. What are the...