Attorneys should know better than anyone how important search engine optimization is when advertising their firm online.
There are over one million attorneys practicing in the US. So when Americans are searching for an attorney specializing in any particular field, there are literally hundreds of thousands to choose from. When you think of how many of these attorneys are advertising online or showing up on natural search listings, the competition is huge.
This means that search engine optimization is incredibly important for attorneys. In every law specialty the choices are endless for clients scouring the search engines. The competition is fierce.
But your firm can utilize something that many attorneys don’t have when it comes to online advertising – search engine optimization. In order to reach clients and fight off the competition, the power of SEO cannot be underestimated.
So just how should you go about it? Here is a brief look at what you can do to get your team of attorneys bringing in plenty of new clients.
Learn as much as you can about search engine optimization
It is important to know exactly what search engine optimization is if you are going to take advantage of it. After learning about search engine optimization you will find out just why it is so important for you as an attorney.
For a brief description, search engines have programs called spiders or web crawlers which scan the contents of web pages to work out what content and links are included on your site. This information is later analyzed and links are also crawled. This means that the more links from other sites that your website has, the more likely it is that your site is going to be frequently visited by web crawlers.
Once you know just what search engine optimization is you will be able to move on to the following steps.
Look for 404 errors and avoid repetition
The first thing to do if you are going to perform well with these website crawlers is check that all your links are working well. If a link is broken – for example, if a page that your law firm was linking to has been deleted – then this will not look good.
If potential clients search for your attorney’s service, click on your search listing and advertisement and find that the landing page shows a 404 error page or has broken links then they are going to return to the search engine as quickly as they landed on your page.
Furthermore, it is very important to avoid repetitions. If your site is repeating tags or using the same titles for different pages, this will not be looked upon favorably by the spider crawlers and so your position on organic search results will be lower and other attorneys will get your business.
Make sure your landing pages and website are navigable
If a potential client chooses to visit your site, they are already interested in what your law firm has to offer. If the landing page is not what was promised in the search results listing that enticed them to click then you have automatically lost a client.
Even if the landing page is easy to navigate and encourages clients to learn more about your attorneys and legal services, if the website is not navigable, it doesn’t matter how good it is. They aren’t likely to stick around. With the Internet, it is so easy to click in and out of pages that your potential clients are just going to close the window that is frustrating and find another attorney.
Get professional help from the experts in SEO
To ensure you are making the most of your search engine listings or paid advertisements, it might be worth talking to the experts. Webrageous is an expert in search engine optimization and can ensure that attorneys are maximizing their online presence through optimization.
To find out just how we can achieve maximum SEO results for your attorney website, have a look at how search engine optimization can boost client numbers.
For more information on SEO and Pay Per Click Advertising, contact Webrageous today.