One of the biggest areas of focus in PPC Management and PPC Advertising for all advertisers and management companies is optimization. There are a vast array of products, features and tools designed by the various PPC providers, including Google AdWords, that have been created in order to help PPC Advertisers and PPC Managers optimize their PPC Campaigns over and over again, responding actively to the results of their data in an attempt to create the ultimate PPC success.
 
Optimization is always a popular subject on PPC management blogs and websites, with articles written by the thousand every day as a way of sharing expertise, knowledge and know-how.
 
However, what about the next stage of optimization? What about PPC Optimization Stage 2 (better known as the measurement stage of PPC optimization success)?
 
There isn’t that much attention paid to the after effects of optimization and what a PPC Manager or PPC Advertiser should be doing after the initial optimization stage in order to decide whether what they had been doing during their optimization tests actually had the kind of effect on their PPC Campaign that they were hoping for.
 
How do you measure PPC Advertising success? How do you decide and how can you see whether what you had been doing in the optimization stage of your PPC Management brought you an increase in income? How do you know that your PPC Advertising Campaign is what improved sales in your business and not another element of your advertising (online or offline)?
 
Just because someone buys one of your products online, that doesn’t necessarily mean that they arrived to make that purchase thanks to one of your PPC Advertisements. This is why this is the area that is difficult to measure and the area that receives little coverage in the world of PPC. (That is unless you are very well trained in the use of something like, Google Analytics, for example).
 
Therefore, Webrageous Studios has naturally put together a list of three different ways in which a company may begin to study the after effects of optimization and decide whether or not their optimization stage was a success or not in terms of ROI.
 
The article covers the following three ideas that can be used for post-optimization analysis:

  • Trending Metrics
  • Online vs Offline Business Success
  • Analyzing in Parts