January 31st, 2013
Before we touch on any of the reasons as to why PPC Advertising is better for almost any kind of online marketing campaign than SEO, let us just say that SEO is not a complete waste of time. Our intention is not to bad mouth SEO.
SEO can be very effective, particularly when used in conjunction with PPC Advertising Campaigns, and this is not something that we are trying to refute entirely.
However, in our experience, PPC Advertising is better than SEO if you are looking for online marketing results and you want them fast. If speed and profit are the top two aims of your online marketing strategy, PPC is always going to be the best form of online advertising. SEO is always going to be running up behind.
Because SEO takes longer, you have less control over your audience, less control over who you compete with and less control over where your audience navigates to when they go to your site. With SEO you have to cover everything! You have to account for all possible events and this is, quite simply, a huge amount of work. Read the rest of this entry »
January 30th, 2013
“I get by with a little Google AdWords Help from my friends,” is how the real Beatles hit song goes – a few years into the future that is – and the phrase really couldn’t be truer if it wished to be with the help of a genie and fairy godmother in tow at the same time.
Even if you are a real veteran, a real Google AdWords dab hand at managing online campaigns, you still need help and advice when it comes to the management of your Google AdWords Campaigns. We all need help and advice. It is useful and healthy to see things from another’s perspective and to get an objective eye on certain matters whenever possible. Particularly in the world of online marketing, as it changes all the time and new techniques are being developed on a daily basis to make advertising campaigns even more successful.
What kind of Google Adwords Help is available?
There are a number of different ways in which you can get your hands on some Google AdWords Help. It is always best to investigate a little into the sources that you come across, but the variety is out there for the taking. Read the rest of this entry »
January 30th, 2013
Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best?
Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a great way of driving traffic to your site too. However, if you are hoping to generate links without having a real link building strategy in place, which you monitor and update accordingly, you are doing your site a substantial disservice.
What should be included in the average link building strategy?
The term “link building strategy” implies a great deal of information in the title alone. “Strategy” signifies that time, thought and real consideration has gone into the development of whatever matter might be at hand. Therefore in order to generate an effective link building strategy, a plan must be put in place. Read the rest of this entry »
January 29th, 2013
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for local retailers to focus on above all else to ensure online marketing success?
Keep reading to find out… Read the rest of this entry »
January 29th, 2013
Most experienced pay per click advertisers know that long tail keywords offer high conversion rates for less money and as such they help to generate a much healthier return on investment at the end of every month.
Experienced pay per click advertisers know this about long tail keywords because they understand that people searching for “cheap hostel accommodation Cusco Peru” has been doing a lot more research than someone who types in “hostel Peru” and is therefore more likely to convert.
Therefore, it is abundantly clear that investing in long tail keywords is an effective step in the right direction for any pay per click advertiser. Long tail keywords should feature in every single pay per click management campaign in some way. The point of focus, however, is to work out how best to incorporate these keywords and how to manage them without letting your keyword lists and ad groups get way out of control. Read the rest of this entry »
January 29th, 2013
What do online advertisers want more than anything? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count.
As our successful conversion number rises, we feel happier, but conversion analysis should really go a lot deeper than this if we are looking to find ways of making more people convert on a regular basis and turn our happiness into online marketing euphoria.
If we only ever measure the amount of successful conversions, we only ever get access to half of the data and this kind of analysis is seriously lacking in so many respects. Analyzing and having access to the amount of “almost conversions” that occur on your site is even more valuable in some ways than knowing how many people have actually converted.
If you know how many people almost converted, you can use this data to develop ways of remarketing and making those people follow through to full conversion the next time. Read the rest of this entry »
January 28th, 2013
The best Christmas present you can put in your advertising campaign’s stocking this year is a paid search campaign specifically optimized for Smartphone devices.
Internet users and potential customers are going to be locked onto to the Smartphone device from now until 2013. Smart advertisers will start optimizing their Smartphone campaigns today.
Greg Sterling, online marketing expert, explains via the Search Engine Land website how Google anticipates a huge surge in the use of Smartphone devices during the holiday season this year. It is advisable that all online advertisers begin preparing for this shift in online user activity in order to maximize the potential for sales and other kinds of conversions between now and the end of the year.
How do you prepare your campaigns for the increase in Smartphone use during the holidays?
As with any shift in online consumer behavior, it is best to plan ahead and have a strategy in mind. Read the rest of this entry »
January 28th, 2013
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error margin for SEO.
This is why so many advertisers seek out the expert advice and management skills of PPC specialists when looking to better optimize their use and choice of keywords. If you take your time investigating into SEO keywords and you make continual changes to the keywords that you focus on, you do not run the risk of losing out financially.
On the contrary, PPC keyword research can be costly. You need to be very clear about the kind of keywords you invest in, how much money you invest in them and what you are hoping they will do for you in return.
Breaking down the differences between keywords research in PPC and keyword research in SEO for better online advertising success all round. Read the rest of this entry »
January 28th, 2013
What is the truth behind pay per click fraud? Is it getting worse or has it always been around and every now and then the industry suffers from a classic case of Chinese whispers, aimed to frighten pay per click advertisers into investing in pay per click fraud management via expert companies?
As with most industries, it isn’t always smooth running in the pay per click industry. There are lots of issues that the pay per click advertiser must deal with on a day to day basis and this includes click fraud. There is no doubt that it exists and it is true that click fraud scam artists are also always looking for ways to get better at what they do.
This means that even if your business has beaten click fraud before, there is no guarantee that you won’t have to battle against it again in the future when you come under attack from a different direction and via a different strategy.
However, a fear of pay per click fraud should never stop interested business owners from using pay per click advertising to market their products and services. Pay per click is an extremely important and effective form of online marketing. Those businesses who do not invest certainly lose out on sales and branding reputation opportunities.
Matt Cutts of Google and other experts on Click Fraud
Matt Cutts, during an interview on Domain masters (which can be listened to as a podcast via this link), reassures the pay per click advertising community about the concerns of click fraud and all that is being done to reduce, control, eradicate click fraud by the masterminds at Google. Read the rest of this entry »
January 27th, 2013
It is likely that most people who remain up-to-date with the movements and changes at Google AdWords on a daily basis will already be aware of the changes to Google AdWords Free Call Extensions. However, if the recent news has slipped you by, take note of the following facts today in this post:
1. Real Phone Numbers via Call Extensions
Recent developments now reveal that Google has made advancements with its technology so that pay per click advertisers can now use real telephone numbers in the call extension sections of their advertisements. The system for including real numbers is already in place and working fine. Read the rest of this entry »