Appearing on the first page of a Google search listings page is something that everyone wants. An online business or website needs the support of a search engine as large and as important as Google to help drive traffic. However, many people confuse the strategies behind what is known as Organic search with Paid search and this can become a problem. This post aims to briefly explain the differences between Organic and Paid Listings on Google.
At Webrageous Studios, it is the job of all our Adwords qualified PPC Account Managers to ensure that the position of any PPC advertisement featured on a Google search is featured at a position that works for that particular campaign or website. For example, some advertisers may find that they achieve more conversions when securing the fourth position on a Google search rather than the first. This intelligence is uncovered through the dedication given to a campaign by all Account Managers at Webrageous Studios.
What is even more important to realise, however, is that an improved organic search listing is not going to automatically result in an improved paid search listing because the two are completely different. Organic listings are generated by Google automatically gathering information from the web, whereas paid listings are advertisements that are paid for, just as the title would suggest.
In organic search listings, if the content of the website listed is updated regularly, if it is keyword rich, if it happens to target a niche market maybe and if it includes a web of hyper-links to and from the site, it MAY warrant a high listing on Google; “may” because the subject is far more complicated than this small paragraph could hope to explain and therefore ensuring that these angles are covered is not going to result in an immediate listing improvement in an organic search anyway.
From a different perspective altogether, in paid search listings, if the advertiser bids high enough, their advertisement will feature where they want it to on a Google search, as paid advertising is controlled and monitored through different means, using programs and tools such as Google Analytics and the Keyword Search Tool until an effective campaign resulting in high conversions is achieved.
If the subject is still unclear, then make sure you take the opportunity to read our more detailed article about the difference between organic and paid search listings on Google.