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Online Marketing for Divorce Lawyers Needs to be Delicate

August 19th, 2011

Going through a divorce can be a harrowing experience. Divorce clients might be dealing with child custody issues, fighting over property or assets, and dealing with the emotional stress of losing a partner.

That is why the needs of divorce lawyers choosing to market their services online are very different from other businesses.

The online marketing campaigns of divorce lawyers need to display their services in an interesting way but take into account the sensitivities of the clients’ situations. The advertisements need to be professional and landing pages can’t be tacky. The client needs to know that they’ll be able to have a professional relationship with their divorce lawyer potentially over a long period of time.

That is why you want to hire an expert in online marketing who can deal with the sensitivities specific to the clients of divorce lawyers.

Pay per click management company Webrageous has the experience to be able to attract clients through online marketing – including websites, advertisements, keywords and linking articles – that appeal to divorce lawyers’ clients.

Using our skills in managing pay per click campaigns, search engine optimization and web design, we can achieve an online marketing campaign that brings in more business for divorce lawyers, no matter where they’re located.

We have made online marketing for lawyers a specialty of ours and therefore we provide specialized services for divorce lawyers.

Wanting to take advantage of our company’s start in website design and offer an extra service for divorce lawyers we will design a new website for all family lawyers who take on our online marketing services.

At Webrageous, we understand that different clients are going to be seeking a divorce lawyer with different and complicated reasons. These might be to do with child custody, over property or for a couple seeking annulment. We want to make sure that your website and landing page reflects your clients’ needs and the services that your divorce law firm provides.

So we are able to offer a free website to divorce lawyers that are online marketing clients of ours that will have more chance of attracting potential clients and that is more likely to lead to conversions – whether that is filling out an online contact form or calling the firm.

Webrageous will design a website for all new divorce lawyer clients that outsource their online marketing to use. The design includes all content, images, programming and management of the site.

Webrageous is also different from other online marketing firms in that we are able to track pay per click calls. So we are able to measure the success of your divorce law firm’s online marketing campaign by the calls you receive. That way we know which areas of your online marketing campaign need improving and which areas are successful.

We can use this feature to increase or decrease bids on certain keywords and optimize particular aspects of your campaign.

Have a look at how Webrageous is able to provide the best quality online marketing for divorce lawyers and do it in a way that is sensitive to your clients’ individual situations.

For more information on Webrageous and the free website, please contact us today.