Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means….. read on!

A conversion, explained in more detail on our website, is the way in which any PPC advertising campaign is judged and measured. Without conversions, money is being wasted. Without conversions, nobody is buying your product or wanting to use your service. Without conversions, you need to find yourself a PPC Account Manager fast (why not start by contacting one of our PPC Account Managers at Webrageous Studios?) because everything that you are trying to do in terms of advertising is a pointless use of your time.

Webrageous Studios knows that many of you reading this post know what a conversion is….. how basic! you are saying to yourselves….. but there are some people out there new to the land of PPC advertising who won´t know what a conversion is. Tragic but true and therefore we feel it is our duty to send immediate aid to these naïve but keen PPC wannabes without delay.

So listen up….. in a nutshell, here it is……. A conversion happens when someone clicks on your advert and follows through with the purchase of an item you are selling, or fills out the contact form that you want them to fill out, or signs up to receive that newsletter that you want them to receive. Basically, a conversion happens when a potential internet browser is attracted by your ad to such a degree that they “convert.”

Get it? If not, not to worry….. click here for our full length article which goes through everything in minute detail.

Stayed tuned to this blog for more basic step-by-step PPC information and advice for beginner PPC advertisers…… Webrageous is here to help everyone, irrespective of your PPC knowledge!