The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.
Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »
With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »
If you had an old relic, an antique worth a lot of money, you would do anything you could to keep it in mint condition, right? Well, the same thing applies with Google AdWords. Google AdWords management – good Google AdWords management – aims to keep your Google AdWords campaigns in mint condition.
That is why, just like when you seek the right expert to clean and polish your antiques, you must also find the right Google AdWords management. This is important as management by people who don’t know what they’re doing or who don’t have adequate experience or qualifications risk damaging your Google AdWords campaigns and losing you a lot of money, just like a mistreated antique could render it worthless.
Any of this could happen in as short a time period as a day so it is very important to find the best Google AdWords managers with years of experience managing Google AdWords campaigns and up-to-date Google AdWords qualifications. Read the rest of this entry »
On the one hand, some of the interview is not all that useful for online advertisers who use Google in its various forms to market their businesses (via Google Organic Search or PPC Advertising and Google AdWords, for example) because the first part of the interview covered what it is like to work as a Google Quality Score Rater, how to approach the interview and selection process and what the conditions of work are like on the job.
However, the second half of the interview is useful to online advertisers and Webrageous readers in many ways, because it relates directly to the ways in which Google Quality Score Raters work and how they determine what kind of Quality Scores to give to different websites depending on the various factors involved.
This kind of information is gold dust in the world of online marketing and for this reason we have chosen to highlight the interview today in this post and glean out the best bits for the most important online advertising reading.
Feel free to read the entire interview by clicking on the link at the very top of this post, but for saving time purposes, here are the Google Quality Score Rater Interview Highlights and the sections of the Search Engine Land interview that we believe to be the most pertinent to online advertisers at present… Read the rest of this entry »
There are people out there who make it their daily business to steal your clicks, or use your advertising budget for other things; they lie to you about the work that they are doing for you (work that you pay them to do), saying that they are getting you the clicks need when they are actually spending their time enjoying a long cup of coffee.
These people promise you online marketing results that are simply impossible to achieve. The romance you with stories of online marketing success beyond belief and unfortunately they come very well-informed and know exactly what they have to do to earn your trust.
As we know that these people exist and as we know that online marketing fraud is never going to go away and will always be something that we need to keep on top of, the best thing to do is to be prepared, do our own research and find out as much as we can about how to recognize an online marketing fraudster before we give them the opportunity to ruin our online marketing presence / campaigns.
To this end, Webrageous recently posted an important press release on online marketing fraud that we would like to share with our readers directly today. Click on the link and get clued up fast about online marketing fraud to make sure that you do not become the victim of such a crime in the future.
If Google AdWords promised you a wish for the New Year, what would you ask for? What Google AdWords developments would make your Google AdWords advertising even more successful than it is already?
Webrageous has 3 wishes to ask Google AdWords to make come true for the New Year. They are…
1. Geo-Targeting at the Ad-Group Level
Having Geo-Targeting at the Ad-Group Level would give all Pay Per Click Managers at Webrageous the possibility of running more interesting A/B experiments with our campaigns and being able to better optimize to encourage better results for our clients.
If the New Year could prompt Google AdWords to make such a development, we would be a group of very happy Pay Per Click Managers.
2. Historical Quality Score Reports
Webrageous would also love to see Google AdWords develop a new set of reports which shows how our quality scores have changed over time.
Considering how important Quality Score is to the pay per click campaigns that we manage, it makes sense to have a report which really focuses on the developments that we make in this particular area over time.
An Historical Quality Score Report would help us to better optimize our campaigns, without a doubt, and be a fantastic resource for reporting back to our clients too.
If you are looking for a pay per click management company to outsource your Google AdWords campaign management to, you must find a pay per click management company which is already in receipt of positive Google AdWords reviews.
You need to do your research.
You need to find out what past and present clients have to say about this pay per click management company via Google AdWords management reviews they might leave about the company around on the Internet. It is also vital that you find out what other third party sources have to say in terms of Google AdWords reviews about the company in question too.
The more you can find out about your potential Google AdWords management company the better. Indeed, pay per click management companies with nothing to hide and everything to be proud are actually the ones responsible for posting those Google AdWords reviews about themselves on the Internet in the first place. Read the rest of this entry »
Ok. Rant time! There are NO secrets about how to get good at so called FREE online advertising. NONE! NADA! NOTHING! RIEN! It is the same in any language. Free online advertising has NO secrets and I wish people would stop writing false information about the subject and unnecessarily building up the hopes of misinformed wannabe online advertisers.
First off… NO form of advertising online or offline is ever FREE. Maybe you don’t have to write a cheque or fill out a credit card form for payment for search engine optimization, but that doesn’t mean that this form of online advertising doesn’t come at a cost.
If you want to get anything out of search engine optimization, the so-called FREE online advertising, where dreams come true for many businessmen and people make millions from just a few simple secrets, you have to spend HOURS and HOURS of your time advertising your business online and optimizing your website so that it is effective at creating interest online.
Do you need a Pay Per Click Advertising Expert? Do you need someone to manage your Pay Per Click Advertising Campaign? Congratulations! You’ve found the most experienced and effective Pay Per Click Advertising Expert in Google AdWords to date…
Webrageous Studios is the Top Pay Per Click Advertising Expert in Google AdWords Management and has been so since 2001. The question is, why is Webrageous Studios the Top Advertising Expert in Pay Per Click via Google AdWords?
What makes Webrageous so good at its job as Pay Per Click Advertising Expert? Why are Webrageous’ advertising clients so loyal to the company?
There are a number of important reasons why Webrageous Studios is the top Pay Per Click Advertising Expert and these reasons are listed below: Read the rest of this entry »