Paid search seems so deceptively simple, how could you go wrong by doing PPC yourself? All that’s needed is a basic AdWords account and profile, a payment set-up with any major credit card, and small one-time set-up fee. With roughly 15 minutes of preparation, anyone can write an ad and trigger a basic PPC campaign. Then you just sit back and watch the money pour in, right?
Oh, if it were only that simple. Many, many business owners have wasted their entire marketing budgets by assuming PPC were a basic trial and error experience. Consider each of your paid search campaigns to be like a high-end car; they need maintenance, care, and attention. If you ignore any warning signs that something might be wrong, things can get painfully expensive.
Because PPC is brimming with hidden complexities and potentially pricey trappings, working with an expert firm can save valuable dollars and heaps of time and effort. To help you understand the dangers of going it alone, we’ve outlined all the crucial factors involved in a successful campaign below. If reading this list feels overwhelming, don’t fret; finding a PPC partner is less expensive than you might think, and it will simplify your life and help make your business the success it deserves to be.
Most business owners have a deep understanding of their business, and a solid awareness of the industry as a whole. But the more intimately you know your competitors’ PPC campaigns, the more competitive you can, in turn, become. Who doesn’t like beating top competitors at their own game? This takes a tremendous amount of time and effort; competitive landscapes are tricky to analyze, and trends change so quickly, it is truly a daunting task to keep your finger on the pulse of the market’s current trajectories.
The selection of keywords to target in any PPC campaign is absolutely crucial to success. Proper determination of keywords involves a comprehensive understanding of your business, the overall niche and industry, and current search trends enacted by actual customers looking for your goods and services. Many entrepreneurs assume they have an instinctual understanding of what keywords are appropriate for their business, but without that data to back up those assumptions, people waste money on keywords that are either not actually searched for often or are not relevant to the exact things they’re attempting to sell. A good PPC partner has the tools to analyze real-time data, and can in turn help you correctly target keywords from day one. This is extremely important when it comes to saving costs on tests and assumptions that are miles away from your target.
Determining an Appropriate Budget
One of the most complicated nuances to a paid search campaign is computing the right pay-per-click (which is what PPC stands for!) A well-executed PPC plan has a balance of cost that draws in the targeted audience, and in turn actually generates conversions and sales for the business. As you can imagine, it’s not uncommon for PPC campaigns to generate higher traffic, but without careful strategizing before the launch about the quality of this traffic, the price per click may be wasted on unqualified leads, or visitors that don’t contribute to the company’s bottom line. This is a very common DIY mistake in paid search, and another prime reason you should consult an expert.
Finally, there’s the all-important task of analyzing a given campaign’s metrics. Understanding the story PPC data is telling is no easy task, and it varies as the campaign increases in longevity. Having the awareness to know when to stay consistent or shift tactics takes a tremendous amount of experience and paid search knowledge. It also requires analysis by someone who is current on tools and trends in the space; two traits that most business owners don’t have the time to conquer.
Paid search is a dicey, ever-changing landscape, which is why the DIY approach is so dangerous. If you’re a rare business owner who has spare time to devote to becoming a campaign expert, and it’s your passion to do so, that’s a beautiful thing. But for most entrepreneurs, all aspects of marketing are better left to the experts, or budgets are blown with little to no results. Paid search has an incredible ability to get positive results for your company in record time, but not if you make a continuous string of rookie mistakes.
At Webrageous we have a lot to be thankful for this year with a successful 2013 almost behind us. We’re very thankful for the dedicated account managers who have helped us grow and for the clients who support us. Here are a few words of thanks that we have received over the past week:
THANK YOU so much for the delicious gift! Everyone in the office is already diving in head first!
We sincerely appreciate you guys and are happy to be back on board with Webrageous! I hope you and the team have a wonderful Christmas and a Happy New Year! I look forward to prosperous 2014 together!
Got your Holiday gift and thank you so much. Very thoughtful.
You folks have done great for us.
I just wanted to thank you for the gift you sent from the bakery. That King Cake is delicious. I also wanted to thank you for continuing to provide such excellent service to me over the past 3-4 years. It has been a pleasure and I look forward to continuing to work together in 2014. Happy Holidays to you.
Thanks guys! That bad boy was gone so quick. Happy Holidays.
If you are reading this article then you are probably already aware that Google AdWords is one of the best methods of boosting conversions for your business. What you might be less aware of is the importance of combining this with top quality Google AdWords management.
How do you produce a strong AdWords campaign?
Here are a few reasons why Google AdWords management should be at the top of your list in terms of running a successful AdWords campaign.
Google AdWords management means constant support.
With Google AdWords management, you never have to go through it alone. There are many nuances to running a strong AdWords campaign and your management team will ensure that these are taken care of and perfected. Google AdWords requires a high degree of knowledge and training and without expert support you could find that achieving success is limited. But with Google AdWords management you will have support all the way through.
Google AdWords management means sticking to a budget.
There is no reason why you should have to go over your budget if you have a strong AdWords campaign run by a great management team. The great thing about Google AdWords is that it can work with any budget as long as the managers of the campaigns know what they are doing. By outsourcing Google AdWords management you will have a team of experts who can deliver your business’ desired results without going over budget.
Google AdWords management will make sure your campaign is highly targeted.
Advertisers that choose to manage their own campaigns often find themselves being outbid by larger competitors. Google AdWords management will make sure your campaigns are highly targeted using the relevant tools on Google AdWords. This will increase your chances of marketing your products or services directly to those people who are seeking them and significantly reduce spending that is not resulting in conversions.
Google AdWords management will allow you to concentrate on running your business.
Google AdWords management is time consuming and requires a great deal of training and experience. By outsourcing Google AdWords management you are not only freeing yourself up from time spent researching and managing strong AdWords campaigns, but you are also able to get back to what you are good at – running your business. There is no point in having an unbelievably strong AdWords campaign if your business suffers in the meantime.
Therefore, you have to make sure you seek out the experts in Google AdWords management to run your business’ advertising campaigns. Google AdWords management specialist Webrageous is more than happy to have a look over your business’ advertising needs and give you a strong AdWords campaign.
Give us a call today at 800-645-9521 to find out how we can turn around your struggling advertising measures into a strong AdWords campaign. We can provide you with a free quote.
You might also want to read this article on how Webrageous continues to excel at providing top quality Google AdWords management to businesses in need of an advertising facelift. The article is entitled The Best in Google AdWords Management.
Why do you need to advertise your hotel via Google AdWords Pay Per Click? The answer is simple…
When a potential hotel guest is searching the Internet to find a hotel to stay in during their vacation, it is incredibly likely that they will search for that hotel via Google. If your hotel is not being advertised via Google AdWords, you are losing out on a lot of custom.
Google is one of the most popular search engines, if not the most popular and this is why investing in Google AdWords Advertising is essential for any kind of business hoping to expand its client reach in the 21st Century. This is particularly true for the hotel industry because it is even more likely that your potential client will be using Google to search for a place to stay whilst on vacation. (more…)